Junior Data Analyst - Marketing Analytics

Job Description

Our client, a dynamic marketing agency based in Dallas, Texas, US, is seeking enthusiastic and motivated Junior Data Analysts to join their team for an internship program. This is an excellent opportunity for students or recent graduates looking to gain hands-on experience in marketing analytics, data interpretation, and campaign performance evaluation. You will work closely with senior analysts and marketing teams to extract insights from data, support strategic decisions, and contribute to client success.

Your Responsibilities

• Assist in collecting, cleaning, and organizing marketing data from various sources, including digital advertising platforms, social media, websites, and CRM systems.
• Perform basic data analysis to identify trends, patterns, and insights related to marketing campaign performance.
• Create reports and visualizations (charts, graphs) to present data findings to the marketing team and clients.
• Support the monitoring and tracking of key marketing metrics (e.g., website traffic, conversion rates, engagement rates, ROI).
• Help in the preparation of performance reports for ongoing marketing campaigns.
• Collaborate with marketing teams to understand campaign objectives and data requirements.
• Learn and utilize data analysis tools and software under guidance.
• Contribute to brainstorming sessions for new marketing strategies based on data insights.
• Maintain data integrity and accuracy in all reporting and analysis activities.
• Assist with ad-hoc data requests from various departments.

Qualifications

• Currently pursuing or recently completed a Bachelor's degree in Data Science, Statistics, Marketing, Business Analytics, Economics, Mathematics, or a related field.
• Strong analytical and quantitative skills with an aptitude for numbers.
• Proficiency in Microsoft Excel, including formulas, pivot tables, and basic charting.
• Familiarity with data analysis concepts and statistical methods.
• Basic understanding of marketing principles and digital marketing channels is a plus.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a bonus.
• Eagerness to learn and develop skills in data analysis and marketing analytics.
• Good communication and interpersonal skills.
• Ability to work effectively in a team environment.
• Detail-oriented with a focus on accuracy.
• Must be eligible to work in the US and available for the duration of the internship.

Location

This internship is based in Dallas, Texas, US and is offered as a fully remote position.