Sr Director - Entertainment and Influencer Marketing

Position Overview

At ALSAC you do more than make a living; you make a difference. As the Sr Director - Entertainment and Influencer Marketing, you will lead the development and execution of our strategic plan to engage a world-class ensemble of pro-bono celebrity ambassadors, entertainment professionals, and influencers in support of St. Jude Children’s Research Hospital®. You will nurture relationships across entertainment, gaming, sports, fashion, and more – ensuring that each ambassador aligns with the St. Jude brand and drives meaningful awareness of our mission: Finding cures. Saving children.

Key Responsibilities

• Cultivate and secure a world-class ensemble of pro-bono celebrity and entertainment industry ambassadors and influencers.
• Develop and execute an entertainment and influencer marketing strategic plan to drive awareness and support for the St. Jude mission.
• Lead a team in identifying, cultivating, managing, and expanding key relationships across entertainment, gaming, sports, and fashion industries.
• Collaborate closely with multiple departments and external agencies to ensure each ambassador maximizes mutual value for the organization and the St. Jude brand.

Required Qualifications

• Bachelor’s Degree in Strategic Communications, Public Relations, or a related field with 8-10 years of entertainment/influencer marketing experience and progressive management responsibility.
• Strong knowledge of fundraising, the entertainment industry, and public relations.
• Excellent communication, interpersonal, and public speaking skills with an ability to interpret complex instructions.
• Proficiency in data processing applications (e.g., Microsoft Office Suite) and thorough understanding of general management methods.
• At least 5+ years of management experience; Master’s degree preferred.

Benefits & Perks

• Core Medical Coverage: Low-cost, low deductible Medical, Dental, and Vision Insurance plans.
• 401K Retirement Plan with 7% Employer Contribution.
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program.
• Adoption Assistance.
• Education Assistance.
• Enterprise Learning and Development.
• And more.