Social Media Lead

Vorsprung durch Technik

"Vorsprung durch Technik" or, "Progress through Technology" is our company ethos and is the core belief that drives the development of every Audi vehicle. It inspires the innovative solutions, revolutionary engineering and progressive design that have become synonymous with the Audi name. And it reminds us to challenge ourselves, rewrite the rules from time to time and always fuel our pioneering spirit. The spirit that sets us apart on the racetrack and the open road. In our relentless pursuit to become the number one premium car brand in America, we need employees who share in this spirit of challenging the status quo in everything that we do.

Role Summary

This role is responsible for building, maintaining and scaling Audi of America’s existing and emerging social platforms as a key subject matter expert. The role is responsible for social strategy, measurement, planning, and execution. They are a key decision maker and driver across social media for the brand, working in close partnership with the content and global teams. They must be collaborative, with the ability to work with stakeholders across multiple functions to deliver exceptional strategy, ideation and results.

Role Responsibilities

Social Media Strategy / Leadership: 85%

• Drive strategy to achieve key metrics across all social platforms
• Deliver breakthrough creative ideas that amplify the Audi brand image
• Develop and oversee social media content calendar in collaboration with key stakeholders
• Partner with lifestyle entertainment team to co-develop creator strategy
• Provide leadership in social channel planning strategy, daily management as needed and expertise during crisis situations
• Develop and maintain authentic brand tone across channels and guide channel management
• Provide strategic recommendations on emerging social platforms and technologies
• Bring innovation that will grow and engage fans as well as captivate/celebrate owners
• Partner closely with the channel marketing team to maximize social invest and retail-driving goals
• Provide creative guidance to social media team and agencies in partnership with the content team
• Lead development for campaigns and Audi’s presence in social media platforms (including Facebook, Twitter, Instagram, TikTok, YouTube and community sites), posting on relevant blogs, and seeding content into social applications as needed.
• Manage internal stakeholder relationships and coordinate integration of internal departmental objectives
• Leverage trends in social media tools and platforms to deliver actionable insights
• Ensure social media content is on brand, premium and relevant

Measurement / Brand Building : 15%

• Provide input and insights for brand partnerships and programming as it relates to social integration
• Participate in creative productions, shoots and activations
• Create strong connections with global partners and key stakeholders
• Responsible and accountable for social budget and forward planning
• Responsible for efficient, regular social reporting and accelerating real-time analytics
• Establish and improve social processes

Hybrid

Primary Location

United States-Virginia-Reston

Qualifications

Years of Experience:

• 10+ years in Marketing, Communications or related expertise
• Social media experience required

Education – Required

• Bachelor’s Degree Marketing, Branding, Communications, Art & Design or Related Field

Education – Desired

• N/A

Skills

• Highly creative, culturally aware and intellectually curious
• Highly collaborative, relationship builder
• Excellent communication skills- interpersonal, presentation and written
• Problem solver, solutions driver, ability to navigate complexity
• Flexible, adaptable, resilient
• Calm under pressure, ability to manage in crisis
• Self-motivated, entrepreneurial spirit
• Innovator
• Budget management and planning

Specialized Skills – Required

• Deep understanding of social media, platforms, measurement
• Ability to be objective and make decisions in the best interest of the brand
• Ability to manage at speed with a focus on the business
• Cross-cultural understanding; experience working with an international team in a business environment
• Agency management experience
• Strong understanding of pop culture, cultural trends, digital trends and emerging platforms
• Deep understanding of budget and managing complex projects
• Ability to understand and adapt to brand guidelines and complex deliverables
• Strong collaboration skills

Specialized Skills – Desired

• In-depth understanding of digital technologies and emerging platforms
• Strong knowledge of automotive brands/ products
• Ability to compare and gain insights from out-of-category leaders, especially in premium categories

Work Flexibility

Travel up to 25% of time is possible

Volkswagen Group of America

is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.