Field Marketing Manager, San Antonio, TX

Position Overview

The Torchy’s legacy began in Austin, Texas in 2006 with an idea, a dedicated executive chef, and a food trailer to now operating restaurants nationwide.

The Field Marketing Manager will bring Torchy's marketing strategies to life at the local level, focusing on understanding the unique needs of assigned market areas and tailoring marketing efforts to fit those needs. This role will develop localized marketing plans, train restaurant operators to effectively execute these plans, and provide hands-on support in the field to ensure marketing initiatives are successful. A key player in enhancing our local presence, you will drive guest traffic and ensure brand consistency across all locations.

Key Responsibilities

• Market Area Analysis: You will assess the unique needs, challenges, and opportunities within your assigned market areas, using insights to shape local marketing strategies.
• Local Marketing Plan Development: You will create targeted marketing plans that address the specific needs of your market, ensuring alignment with overall brand strategy and goals. These plans will include detailed action steps, visual elements, and clear objectives to be executed effectively.
• Training and Support: You will train restaurant operators and teams on executing marketing plans, ensuring they have the tools, resources, and knowledge to deliver effective campaigns.
• Event Coordination: You will manage and execute local events, festival participation, sponsorships, and promotions that help drive guest engagement and reinforce brand presence in the community.
• Local Sponsorships: You will evaluate and execute local sponsorship opportunities, ensuring they align with the brand’s goals and drive community engagement.
• Boots on the Ground Support: You will provide hands-on support in the field, assisting with the execution of marketing activities and stepping in as needed to ensure plans are implemented smoothly.
• Brand Consistency: You will ensure all marketing activities reflect Torchy's brand identity, maintaining consistency across all locations and campaigns.
• Collaboration: You will work closely with the broader marketing team, Support Center marketing for social initiatives, and other brand teams to align local efforts with national campaigns and share feedback from the field.
• Performance Tracking: You will measure the success of local marketing initiatives by tracking activities, promotions, redemptions, and sales trends, maintaining an organized events calendar and providing monthly reports to leadership.
• Relationship Building: You will build and maintain relationships with community partners, vendors, and local stakeholders to enhance Torchy's presence and create B2B collaboration opportunities.
• NRO (New Restaurant Opening) Support: You will develop and execute New Restaurant Opening plans for your respective markets, ensuring successful implementation during launches.
• Additional Duties: You will perform other duties or special projects as assigned.
• Be Adaptable: You will adjust plans and tactics as market needs shift, ensuring your approach remains relevant and effective.
• Communication and Influence: You will clearly articulate marketing plans, expectations, and feedback to stakeholders, using your influence to gain buy-in and motivate teams.
• Build Relationships: You will foster strong relationships with operators, community partners, and stakeholders to ensure effective collaboration.
• Be Proactive: You will take initiative to identify local marketing opportunities and provide hands-on support where needed.
• Organization: You will manage multiple campaigns, events, and initiatives while maintaining an organized calendar aligned with broader brand goals.

Required Qualifications

• Must reside in the San Antonio, TX Market.
• 5+ years of experience in marketing, with a focus on field or local marketing.
• Proven experience developing and executing localized marketing plans.
• Strong project management skills with the ability to juggle multiple initiatives simultaneously.
• Excellent communication and interpersonal skills, with the ability to train and motivate teams.
• Comfortable working in a fast-paced environment with the ability to travel as needed.

Preferred Qualifications

• Experience in the food & beverage or hospitality industry.
• Familiarity with event planning and local sponsorships.

Benefits & Perks

• Compensation: Base Salary; Bonus Opportunity
• Travel is required for this position within our San Antonio Market