Marketing Manager, Integrated Communications, Baptist Health
Job Description
Position Overview
Baptist Health is hiring a Marketing Manager to join the Marketing & Communications team. This is a full-time, hybrid opportunity located on the downtown Jacksonville campus. As a community-owned, locally governed, not-for-profit health system in Northeast Florida, Baptist Health is committed to building a healthier community and creating access to specialized clinical services so residents can receive expert care close to home.
In this role you will support the growth and accessibility of assigned clinical service lines by leading the development and execution of integrated marketing plans. You will drive patient growth and retention through strategic marketing aligned with operational priorities while collaborating with service line strategy, operational, and business development teams. Note that this role does not include direct report responsibilities.
Baptist Health is North Florida’s most comprehensive health care system, featuring over 200 points of care and six award-winning hospitals among other facilities.
Key Responsibilities
- Lead the development and execution of integrated marketing plans to support assigned clinical service lines.
- Drive patient growth and retention through strategic, operationally-aligned marketing initiatives.
- Collaborate with service line strategy, operational, and business development teams to align marketing strategies with system goals.
- Act as a key member of the Marketing & Communications team in a dynamic healthcare environment.
- Maintain a hybrid work schedule in a full-time, day shift role.
Required Qualifications
- Bachelor's Degree
- Over 5 years of Digital Marketing Experience
- Over 5 years of Writing Experience
- Over 5 years of Marketing Experience
- Over 5 years of Editing Experience
Preferred Qualifications
- Master's Degree