Digital Marketing Associate Manager

Position Overview

Rehlko, a global leader in energy resilience for over 100 years, is seeking a strategic, data-driven, and technically skilled Digital Marketing Associate Manager to join our Enterprise Digital Marketing team focused on the Power Systems business. In this role, you will drive the strategy, planning, execution, and optimization of global Power Systems websites while leveraging analytics, AI-powered search, and agile methodologies to enhance user experience and deliver measurable business impact. Join us to help create an energy-resilient world for a better future.

Key Responsibilities

• Lead the strategy, planning, execution, and optimization of global Power Systems websites to deliver seamless digital experiences aligned with business objectives.
• Develop and present clear KPIs and measurable cost-saving projections to support the consolidation into a unified global experience.
• Own the Power Systems digital roadmap as the Product Owner, driving continuous improvement and agile digital enhancements.
• Foster strong cross-functional collaboration and clear communication to remove barriers and address business needs.
• Drive global website strategy, including technical SEO and AI-powered search optimization, to enhance discoverability and user engagement.
• Leverage analytics tools such as Google Analytics and Semrush to monitor performance, identify trends, and make data-informed decisions.
• Execute website translations, digital asset management, and product updates ensuring accuracy, consistency, and compliance (e.g., GDPR).
• Manage the Power Systems instance of Salesforce Marketing Cloud to maintain consistent and compliant customer communications.
• Develop and implement strategies for advanced segmentation, automation, and personalization to drive measurable ROI.

Required Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• 6+ years of experience in digital marketing, website management, or product ownership.
• Proven ability to define KPIs, measure ROI, and confidently present insights to stakeholders.
• Excellent communication and collaboration skills with a global mindset.
• Strong analytical skills with hands-on experience in technical SEO and analytics tools (e.g., Google Analytics, Semrush).
• Solid understanding of digital platforms, integration technologies, AI, and digital best practices.
• Familiarity with AI-driven search, personalization strategies, and advanced technical SEO.
• Demonstrated experience in product ownership and working within Agile/Scrum methodologies.
• Salesforce (Sales Cloud & Marketing Cloud) experience is a plus.
• B2B experience in the manufacturing sector.
• Applicants must be authorized to work in the US without requiring sponsorship.

Benefits & Perks

• Competitive Compensation and Benefits (Salary range: $83,300.00 - $105,200.00)
• Work-life flexibility
• Recognition and rewards
• Development and career opportunities
• A safe and inclusive workplace