Marketing Operations Specialist, Principal - Omnichannel Strategy
BSC10 months ago
Oakland, CA, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
The Digital and Measurement team is responsible for elevating marketing strategies into omnichannel solutions that deliver measurable business outcomes for the Markets Organization. The Omnichannel Strategist, Principal will report to the Sr. Manager of Digital & Measurement. In this role, you will own the marketing strategy and roadmap for media and web experiences in the government lines of business, in partnership with key enterprise stakeholders to drive market growth and retention, optimize the customer journey, and enable long-term success.
Required Skills
Media Planning
Digital Marketing
Customer Journey Optimization
Marketing Roadmap Development
Omnichannel Strategy
Data Analytics
Stakeholder Management