Community Marketing Manager
Pacers Sports and Entertainment3 months ago
Indianapolis, IN, United States
On-site
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
The Marketing Manager is responsible for managing all integrated marketing efforts for all of Pacers Sports & Entertainment (PS&E) community, foundation and culture-driven initiatives. They are passionate about leading strategic campaigns that engage our local community and embrace company culture. They understand the importance of connection, leading with service and a fan-first mentality. This individual will also play a key role in Morris Bicentennial Plaza marketing and activation.
Key Responsibilities
- Lead the planning and execution of omni-channel marketing campaigns for key community, foundation, and cultural initiatives.
- Lead digital and marketing efforts for PS&E's evolving corporate brand, including day-to-day @PacersSportsEnt social media account management.
- Collaborate with Corporate Public Relations, Community Engagement, and Events & Facilities teams to build out a content calendar and identify strategic opportunities for storytelling and promoting PS&E in key community activations, activities, and civic events.
- Support the Associate Vice President of Marketing Events & Facilities across initiatives.
- Develop and execute activation plans for Morris Bicentennial Plaza, including hiring and managing entertainment for events and supporting well-rounded, fan-first activations.
- Support the marketing team in budget planning, management, and tracking, including managing invoices and reports for finance and marketing leadership.
- Facilitate and grow community partnerships while engaging with Indianapolis area businesses and the civic community to meet organizational goals.
- Work a schedule that includes evenings, weekends, and some holidays for events at Gainbridge Fieldhouse, Morris Bicentennial Plaza, community activations, and select home games.
- Align with PS&E's mission and core values while actively participating in company-sponsored community outreach programs.
- Perform other duties and special projects as assigned.
Required Qualifications
- Bachelor's degree in a related field.
- 2-4 years of similar work experience and/or training; or equivalent combination of education and experience.
- Proven experience executing omni-channel marketing campaigns across digital, traditional, and out-of-home platforms.
- Excellent project management skills with the ability to balance multiple initiatives and deadlines.
- Highly creative, collaborative, adaptable, and organized in fast-moving environments.
- Strong interpersonal and communication skills, with keen attention to detail and brand alignment.
- A passion for sports, entertainment, community engagement, digital, and marketing trends.
- Flexibility to work nights, weekends, and holidays as needed.
Required Skills
CRM software proficiency
Microsoft Office
Social media management
Event planning and activation
Omni-channel marketing campaigns
Adobe Creative Suite
Project management
Community engagement
Budget management
Digital marketing