Field Marketing Coordinator - Houston, Texas Market
Job Description
Position Overview
Based out of Houston, TX, the Field Marketing Coordinator plays a crucial role in fostering the passion and enthusiasm of Portillo's fans while attracting new guests and potential team members through engaging marketing and recruiting activities. As a member of our dynamic Field Marketing team, you will drive brand awareness and trial through grassroots tactics such as organizing tasting events and engaging with the community. Your deep understanding of the local market will guide your collaborations with area market managers, local restaurants, and the recruiting team as you drive sales and promote employment opportunities.
You will manage existing area partnerships to meet KPIs and actively seek potential new opportunities. This role reports to the Field Marketing Manager and coordinates local restaurant marketing tactics across sales and recruiting. You will interact with Guests, Partners, Operations, Marketing, HR & Recruiting, Legal, and Finance teams.
Key Responsibilities
Family:
- Build and maintain strong working relationships with field managers, field leaders, and talent team members in a consultative capacity to ensure KPIs are met.
- Understand marketing and hiring support needs to devise strategic marketing plans for each DMA and location.
- Consult restaurant managers regularly on strategic marketing initiatives while adapting location-specific tactics as needed.
- Work cross-functionally with other departments to achieve sales, traffic, and recruiting goals.
- Display a passion for the brand by living our purpose and values with a servant-leader mentality.
Greatness:
- Develop a deep understanding of the Portillo's brand and promote it effectively to drive business results.
- Connect with guests and gather feedback on service quality to inform marketing initiatives.
- Ensure local marketing materials are current and properly displayed, making updates as necessary.
- Provide an unrivaled experience for every guest, both inside and outside our restaurants.
- Manage and maintain local marketing budgets for each DMA and location.
- Creatively align restaurant needs with regional marketing opportunities to drive traffic and sales.
- Support new restaurant openings by spearheading local marketing initiatives and leveraging community relationships.
Energy:
- Adapt marketing initiatives with agility to support evolving restaurant needs.
- Exhibit upbeat, positive energy and continuously seek innovative ways to build the brand.
- Engage community gatekeepers using boots-on-the-ground tactics.
- Serve as a brand ambassador in all communications, forging connections through interviews or on-air opportunities.
- Demonstrate a disciplined, self-starting approach while working effectively from the field, remotely, or in a hybrid setting.
Fun:
- Identify and engage in community events and partnerships to attract new guests and team members.
- Negotiate partnership opportunities that authentically represent Portillo's and ensure KPIs are achieved.
- Create memorable, experiential marketing opportunities for our fans.
- Perform additional duties as assigned.
Required Qualifications
- Bachelor's degree in Marketing, Communications, PR, or a related field.
- 2+ years of Field Marketing or related experience.
- Valid driver's license and reliable, independent transportation.
- Excellent written and verbal communication skills.
- Experience implementing change in a dynamic environment.
- Strong organizational and prioritization capabilities while balancing multiple priorities.
- Exceptional ability to build consensus across diverse stakeholders.
- Proficiency in using the Microsoft Office Suite.
- Experience managing a budget for DMA.
- Ability to coach and develop marketing strategy for operational leaders.
- Willingness to travel frequently (approximately 60% local driving and 25% occasional domestic flying).
Benefits & Perks
Compensation: Your actual compensation will depend on experience, location, and additional skills you bring to the table.
- Participation in a discretionary bonus program based on company and individual performance.
- A monthly technology reimbursement.
- Quarterly Portillo's gift cards.
- Bun-believable benefits package: Includes medical, dental, and vision insurance, paid time off, life insurance, and a 401(k) plan with company match.
- Learn more about our benefits here.