Marketing and Promotions Specialist, Pick6

Position Overview

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

We're looking for a Specialist to join the Marketing and Promotions Team supporting Pick6, a Fantasy Sports vertical. In this role, you'll serve as the subject matter expert for promotional strategy and offer automation across key customer segments. You'll collaborate closely with Analytics, CRM, and Product teams to design and execute offer strategies that enhance the customer experience and drive activation, retention, and long-term engagement.

Key Responsibilities

• Own the strategy and testing roadmap for promotional reinvestment, optimizing offer selection, targeting, and generosity to drive engagement and revenue across key customer cohorts.
• Partner with Analytics and CRM to drive data-informed promotion strategies and automate personalized offers and communications at scale.
• Collaborate with Product and Engineering teams to generate new promotional mechanics and user experience enhancements, creating business cases to justify endeavors.
• Develop and deliver clear, actionable frameworks, performance updates, and recommendations to senior leadership, ensuring visibility into results and opportunities to improve Pick6 performance.
• Execute daily promotional offerings in tandem with Operations and Marketing teams, using promotional tools to create offers and conducting robust quality assurance.
• Partner with Revenue Operations, Customer Experience, Fraud, and Risk teams to adapt promotional strategies based on real-time performance trends and customer feedback.

Required Qualifications

• At least 4 years in Gaming or Consumer Tech roles with significant online and mobile volume.
• Excellent communication skills, strong attention to detail, and the ability to manage multiple projects simultaneously.
• Strong analytical skills with comfort in designing A/B test frameworks, interpreting and communicating results, and adapting strategy based on findings.
• Experience with SQL/Snowflake and data visualization tools like Tableau.
• Ability to work through ambiguity to uncover new insights and shape best practices.
• Prior experience with forecasting or owning and maintaining a marketing budget is a plus.

Benefits & Perks

• Salary: 85,600.00 USD - 107,000.00 USD plus bonus, equity, and additional benefits as applicable
• Location: Boston, MA
• Schedule: Full-time