B2B Email and Digital Marketing Manager

Position Overview

Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives.

We are building a world-class demand generation engine and are looking for a Marketing Manager who thrives at the intersection of strategy, execution, and performance. In this role, you will own the execution and optimization of our digital, email, and ABM programs, accelerating pipeline growth and deepening engagement through data-driven insights. If you’re energized by building campaigns, quick iteration, and measurable outcomes, this opportunity is for you.

Key Responsibilities

• Manage and execute digital, email, and ABM strategies across platforms; optimize for engagement, conversion, and lead generation.
• Own the day-to-day management of email workflows, including segmentation, personalization, deliverability monitoring, and ongoing A/B testing.
• Build and maintain targeted audience lists for digital, outbound, and ABM campaigns, partnering with Commercial Ops to ensure data accuracy and proper tracking.
• Develop and refine nurture journeys across channels, segments, and lifecycle stages in collaboration with team members.
• Track and analyze campaign results, create insights dashboards, and provide data-driven recommendations to improve ROI and efficiency.
• Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance.

Required Qualifications

• 4-7 years of experience in execution-focused demand generation or performance marketing roles.
• Hands-on experience with major martech platforms (e.g., HubSpot/Marketo, Salesforce, ABM tools, email automation platforms, analytics tools).
• Strong analytical and technical skills; comfortable pulling data, building dashboards, and diagnosing funnel performance.
• Demonstrated ability to build and launch campaigns quickly while maintaining quality and strategic intent.
• Experience developing nurture programs, managing digital channels, and executing ABM tactics.
• Ability to balance scrappiness with operational rigor; know when to iterate fast and when to design for scale.
• Bachelor of Science/Bachelor of Arts preferred.

Benefits & Perks

• Compensation: $122,000-$145,000/year (location-based structure).
• Access to comprehensive benefits (details available on our Careers page).
• Remote-first work environment with office hubs in Denver and San Francisco.
• HIPAA-governed operations with regular security and privacy training to ensure patient confidentiality.