Product Marketing Manager, Alternatives

Position Overview

Supports product marketing for our suite of alternatives products with tactical promotional activities. Develops value propositions, campaigns and associated communications with a focus on the client experience journey and needs. Works closely with other members of the product marketing teams, sales, and investments.

Key Responsibilities

• Takes a leadership role in ensuring that marketing collateral is updated, with an eye toward identifying opportunities to improve processes for efficiency.
• Responsible for keeping our websites and Seismic updated with current product collateral for T. Rowe Price's suite of alternative products.
• Supports the strategic approach for marketing and monitoring a product (or small range of products) based on business unit/segment/country goals and objectives by integrating demands of various segments, the competitive landscape, and the industry environment to execute on marketing campaigns.
• Analyzes data to evaluate the target audience, client requirements, competitive landscape, and market environment to assist in the creation and maintenance of marketing materials to support our alternatives product offer, emphasizing key benefits and competitive advantages.
• Develops differentiated value propositions and messaging based on an understanding of capabilities, client requirements, the competitive landscape, and the market environment for specific target audiences.
• Understands and integrates marketing plans and strategies to execute on tactical campaigns, collateral, and communications in partnership with other product marketing roles, key stakeholders, and business leadership.

Required Qualifications

• Bachelor's degree or the equivalent combination of education and relevant experience
• 5+ years of total relevant work experience

Preferred Qualifications

• Self-motivated and able to work independently in a deadline-driven environment
• A willingness to learn new things and a positive attitude
• Experience working with content management systems and repositories, including Seismic
• Understanding of the alternative investing space, including private equity and private credit is a plus

Benefits & Perks

• Work Flexibility: This role is eligible for hybrid work, with up to one day per week from home.