Digital Marketing Manager

Position Overview

Are you a skilled digital marketer with a passion for the retail industry? Publix Super Markets is seeking an experienced and dynamic Digital Marketing Manager to drive innovative digital marketing strategies that enhance our online presence and boost sales. In this role, you will collaborate with cross-functional teams, leverage market research, and continuously optimize campaigns to meet overall business objectives.

Equal Opportunity Employer: We celebrate diversity and are committed to creating an inclusive environment for all employees.

Key Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness and drive sales for Publix Super Markets.
• Conduct market research and stay up-to-date on industry trends to inform strategic decisions.
• Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
• Manage and optimize digital advertising campaigns across social media, search engines, and display networks.
• Monitor and analyze key performance metrics to measure campaign success and drive data-based decisions.
• Create and manage content for the company website and social media channels to maintain brand voice and messaging.
• Utilize SEO tactics to improve website visibility and drive organic traffic.
• Continuously test and optimize digital marketing efforts to improve performance and ROI.
• Stay informed of emerging digital marketing technologies and trends, recommending innovative approaches.
• Collaborate with external agencies and vendors to support marketing initiatives.
• Ensure compliance with digital advertising policies and regulations.
• Maintain a customer-centric mindset and enhance the online shopping experience for customers.
• Manage and track the digital marketing budget to ensure efficient use of resources.
• Provide regular reports and updates to upper management on performance and initiatives.
• Mentor and train junior digital marketing team members to foster professional growth.