Marketing Manager II

Equal Opportunity Employer

Impossible Foods Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, status as a protected veteran, status as a qualified individual with a disability, or any other trait protected by law.

Opportunities for Job Seekers with Disabilities

Impossible Foods offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your application for employment or interview process, please contact us by sending an email to recruiting@impossiblefoods.com or call 855-877-6365. Resumes or CVs submitted to this email inbox will not be accepted.

Remote Work Eligibility

If the ability to work remotely is indicated, this role can be performed from any US state except for Alaska, Hawaii, New Mexico, Oklahoma, and Wisconsin.

This role is not eligible for Visa Sponsorship.

Essential Job Functions

• Media Strategic Approach
• Develop a point of view on media channels and placements that make sense given the communication objectives, creative approach, and media targets
• Understand how paid media should complement and interact with other marketing motions such as owned media, earned media, and events
• Recommend annual media plan, investment levels and channel mixes that meet or exceed our business objectives and sales targets & resources required to deliver
• Plan and Deliver Media Campaigns
• Brief and set direction for Agency Partners for Campaigns in alignment and coordination with marketing team and in service of business objectives
• Be the day-to-day contact for the paid media agencies & drive communication to ensure agency is operating in line with Impossible’s expectations
• Help marry and drive strong fit of media plan and creative territory, including requesting customized creative assets where needed and detailed asset requests to fulfill media plan
• Ensure proposed plans have the accurate measurement plan in place to determine impact
• Help integrate paid media into other marketing motions & lead internal teams on timeline
• Media Operations
• Serve as primary liaison and day to day with our Paid Media Agency
• Ensure Compliance with Regulatory, Legal, IP Teams for media plan against contracts and scope of work
• Maintain organized tracker of media investments and Follow finance systems for payments
• Drive robust tracking and documentation of media flows, investments, plans, and performance
• Build and implement the processes and timelines vital for top-class media/campaigns
• Media Thought Leadership & Influence
• Build relationships with media representatives to maintain business partnerships and give account updates and briefings for industry trends.
• Be paid media champion internally at Impossible Foods & elevate paid media visibility
• Stay up to date with the latest paid media innovations and find opportunities for Impossible to grow
• Supervise competitive spending and media initiatives and socialize within organization

Basic Qualifications

• 8+ years of marketing experience at an agency or in-house
• Experience in agency / vendor management including serving as key point of contact with agency or key business partners, handling scope of works and contracting
• Experience managing marketing or media spend and budgeting
• Strong analytical skills - ability to analyze raw data, identify insights, and develop useful recommendations
• Outstanding verbal & written communication skills

Preferred Qualifications

• Previous experience buying media
• Diligent and able to balance multiple work streams at once
• Ability to work cross-functionally and independently when needed
• Curiosity and not afraid to challenge the status quo
• Alignment with the Impossible Foods’ mission