(USA) Director of Marketing Strategy - Walmart Connect

Position Overview

The Director of Marketing Strategy at Walmart Connect plays a foundational role in shaping the overall marketing planning, strategic alignment, and priority setting for the organization. Based in Hoboken, this role reports to the Senior Director of Marketing Strategy & Operations and involves leading annual and quarterly planning cycles, developing OKRs and performance frameworks, and ensuring that marketing efforts are tightly coordinated with Walmart Connect’s broader revenue strategy.

Walmart Connect is the closed-loop media business of the world’s largest retailer. Our mission is to connect brands more meaningfully in customers' lives through omnichannel retail experiences, leveraging Walmart’s unparalleled data and scale.

Location: Hoboken, New Jersey (Primary: 221 River St, Hoboken, NJ 07030, USA)

Key Responsibilities

• Strategic Planning & Alignment: Lead annual and quarterly marketing planning cycles to drive strategic alignment and priority setting.
• OKRs & Performance Management: Develop and drive adoption of OKRs, QBRs, and other planning frameworks to measure progress and enable agile adjustments.
• Positioning & Narratives: Support the development and communication of Walmart Connect’s strategic narratives and messaging.
• Cross-Functional Strategy: Collaborate with Enterprise Marketing, Growth Marketing, Creative Solutions, and external stakeholders to align plans and priorities.
• Strategic Communications: Ensure clarity and consistency in cross-functional communications articulating marketing’s role and impact.
• Leadership: Provide thought leadership, mentorship, and guidance to elevate strategic thinking across the Marketing organization.

Required Qualifications

• Education & Experience: Bachelor’s degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred. Additionally, a Bachelor’s degree in Business, Analytics, Statistics, or a related field with either 5 years’ experience (or 7 years’ experience in data analytics, project management, or business) is required.
• Professional Experience: 8–10+ years in marketing strategy, operations, or marketing planning with demonstrated success in shaping narratives, driving cross-functional alignment, and managing planning cycles. Experience in tech, retail media, or ad platforms is a plus.
• Technical Skills: At least 3 years of experience using intermediate functionality of Microsoft Office and 4 years of supervisory experience.
• Expertise: Strong communication and synthesis skills with a proven ability to operate in matrixed environments and navigate ambiguity.

Preferred Qualifications

• Consulting experience and proficiency in working on cross-functional teams or projects.
• Master’s degree in Business.
• Certifications such as Project Management Professional (PMP) or Six Sigma.

Benefits & Perks

• Compensation: Annual salary ranges from $108,000.00 to $216,000.00 in Hoboken, and $117,000.00 to $234,000.00 in San Bruno, plus annual/quarterly performance bonuses and stock options.
• Health Benefits: Comprehensive medical, vision, and dental coverage.
• Financial Benefits: 401(k), stock purchase plans, and company-paid life insurance.
• Paid Time Off: Includes PTO (vacation, sick leave, holidays) along with parental, family care, bereavement, jury duty, and voting leave.
• Additional Benefits: Short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, among others.
• Educational Benefits: Live Better U – a Walmart-paid program that covers tuition, books, and fees for a range of educational programs.