Social Media Marketing Specialist

Position Overview

At Martin City Marketing (MCM) we create big ideas that make business happen through innovation, imagination, and originality. As a Social Media Specialist, you’ll play a key role in developing, implementing, and optimizing social media strategies for a variety of clients. This role combines creativity and analytics to deliver engaging content, manage campaigns, and track performance that drives meaningful growth. Enjoy a full-time in-person role in a vibrant, team-oriented agency where transparency, learning, and celebration of wins go hand-in-hand with success.

Key Responsibilities

• Develop a deep understanding of each client’s brand, audience, and goals.
• Create, schedule, and manage organic social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Write and edit compelling social content that reflects each client’s tone and messaging.
• Select and coordinate creative assets (images, videos, and graphics) to maximize engagement and impact.
• Monitor campaign performance, optimize based on KPIs and data insights, and generate monthly reports with actionable insights.
• Collaborate with design, paid media, and account teams to ensure consistent brand messaging across all channels.

Required Qualifications

• 1–2 years of professional experience in social media marketing or advertising (agency experience preferred).
• Strong understanding of digital marketing fundamentals, including SEO and paid media.
• Proven experience managing and optimizing campaigns on major platforms such as Facebook and Instagram.
• Excellent writing, editing, and storytelling skills with the ability to translate ideas into compelling visual content.
• Detail-oriented and organized with the capacity to manage multiple client projects simultaneously.
• Analytical mindset to interpret data, identify trends, and make informed recommendations.
• Effective collaboration and strong communication skills.
• Bachelor’s degree required (open to all majors).

Benefits & Perks

• Compensation: From $50,000.00 per year
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance