Marketing Manager - Segment Marketing

Position Overview

The Marketing Manager manages the implementation of Go-To Market plans for the Americas for specified equity, fixed income, and alternatives products. The role contributes to strategy development, product positioning, market research, content development, execution and distribution of tactics, and measurement – all with the goal of enhancing our ability to win and retain assets. This position supports the Director of Segment Marketing and partners with marketing teams and relationship managers across the U.S. and Canada. It collaborates with investment management, global brand management, and shared services to produce high-quality, institutional content that differentiates T. Rowe Price in the marketplace.

Key Responsibilities

• Tactical planning and execution in support of business initiatives, including partnering with cross-functional peers and segment leads, analyzing industry trends, and monitoring performance metrics to adjust marketing plans.
• Managing the development and execution of integrated investment marketing campaigns—from conceptualization through legal approval—across multiple channels such as presentations, sales collateral, advertisements, web content, and social media.
• Leading projects by gathering necessary input from key stakeholders and providing informed direction to creative, writing, and legal teams to ensure timely delivery of content.
• Supporting various ad hoc marketing projects and initiatives that span across different business units.

Required Qualifications

• Bachelor's degree or the equivalent combination of education and relevant experience
• 5+ years of total relevant work experience

Preferred Qualifications

• 5+ years of experience combining marketing, communications, and investments, preferably within an investment management firm
• Experience in institutional asset management with a base knowledge of institutional investment strategies
• Knowledge of financial markets and investing, coupled with intellectual curiosity about current industry trends
• Strong analytical skills, both quantitative and qualitative
• Marketing and project management experience with a track record of creative problem-solving
• Self-motivated, team-oriented, and detail-focused with the ability to manage multiple priorities simultaneously
• Excellent written and oral communication skills with the ability to collaborate with senior investment professionals and executives

Benefits & Perks

• Work Flexibility: Hybrid work arrangement with up to two days per week from home.
• FINRA Requirements: FINRA licenses are not required and will not be supported for this role.