Senior Social Media Community Specialist

Job Description Summary

Responsible for cultivating and energizing World Financial Group’s online communities by showcasing the agent as the product, the entrepreneurial culture as the differentiator, and the motivational spirit of World Financial Group as the story. This role goes beyond traditional corporate social media management by creating authentic, motivational and recognition–driven content celebrating agents, fostering belonging, and driving agent recruitment and retention.

Responsibilities

• Build, manage, and grow World Financial Group’s social media communities with an emphasis on agent engagement, culture, and recognition.
• Create engaging content and imagery that celebrates agent achievements, drives motivation, and amplifies World Financial Group’s entrepreneurial spirit across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Ensure review and approval of content and meet brand, tone, and compliance standards.
• Schedule and post content, ensuring proper tagging and quality assurance.
• Monitor, moderate, and respond to community conversations to foster inclusivity, motivation, and brand‑aligned engagement.
• Partner with Marketing, Field Enablement, Reputation Management and Corporate Affairs to align community initiatives with agent recruitment, retention, and reputation objectives.
• Track engagement, sentiment, and community growth metrics to report on health and impact of agent‑focused social media.
• Develop playbooks, toolkits, and guidelines to empower agents to use social media compliantly and effectively.
• Support online activations for events, recognition campaigns, and recruiting pushes.
• Manage relationships with field leaders and agent influencers to amplify authentic voices.
• Collaborate with multicultural marketing to ensure content reflects diverse representation and inclusivity.
• Contribute to social listening and sentiment tracking, escalating risks and opportunities proactively.
• Keep current on new technologies and emerging trends or opportunities.

Qualifications

• Bachelor’s degree: in marketing or related field, or equivalent experience.
• Experience: Two years of social media marketing, marketing or related experience.
• Campaign Management: Experience managing campaigns or marketing projects.
• Communication Skills: Excellent written and oral communication and relationship‑building skills.
• Stakeholder Engagement: Ability to deliver and articulate information to various stakeholders and audiences.
• Analytical Skills: Analytical and problem‑solving skills.
• Organizational Skills: Organizational, project‑management, and scheduling skills to work on multiple projects under tight deadlines.
• Teamwork Skills: Ability to work independently and as part of a team.
• Technical Proficiency: Proficiency using MS Office.

Preferred Qualifications

• Content Production: Proficient in core content production systems and requirements.
• Industry Knowledge: Knowledge of the financial services/insurance industry.

Working Conditions

• Travel: moderate 10‑25%.
• Position Type: This is a hybrid position requiring three days (Tuesday‑Thursday) in office per week in one of our hub locations (Philadelphia or Denver).
• Relocation Assistance: Relocation assistance will not be provided for this position.

Compensation

The salary for this position generally ranges between $82,000 – $98,000 annually. Additionally, this position is typically eligible for an annual bonus of 10% based on the Company Bonus Plan and Individual Performance and is at the Company’s discretion.

Benefits

• Competitive pay and annual bonus.
• 401k with employer match.
• Health, dental, and vision insurance.
• Pension plan.
• Employee stock purchase plan.
• Tuition reimbursement.
• Disability insurance.
• Paid time off starting at 160 hours annually for employees in their first year of service.
• Ten paid holidays per year.
• Wellness program with coaching and reward dollars.
• Parental leave: fifteen days paid per calendar year for eligible employees with at least one year of service.
• Employee assistance program and backup care program.
• Employee matching gifts program.
• Employee resource groups and inclusion & diversity programs.
• Employee recognition program and referral bonus programs.