Senior Digital Marketer Online Events Promotion

Job Information

Humana

Senior Digital Marketer (Online Events Promotion)

in

Washington

District Of Columbia

Description

Humana's Primary Care Organization (PCO) is looking for a Senior Digital Marketer that has experience in website content management, events promotion, and strategy to join the PCO Marketing team working remote anywhere in the US.

The Primary Care Organization is committed to providing personalized, high-quality senior care and is seeking driven team members who want to be part of the effort. It's taking place at Conviva Care Centers and CenterWell Senior Primary Care facilities, members of PCO, where clinicians address multiple practice patterns and enhanced clinical protocols to drive senior patient care, wellbeing, and longevity.

Responsibilities

The Senior Digital Marketer will manage the creation and promotion of events on two brand websites, responsibilities will include managing webpages for events throughout our markets, managing B2C and B2B webinars, and oversee online content production for our virtual engagement platform. This position will liaise with creative and content teams to develop content for our audience. In addition to this, this position will include reporting out analytics on event page and webinar performance. This individual will collaborate with our website, social media, creative, and email marketing teams, in addition to external business partners and agencies/vendors.

Key Responsibilities

• Oversee the creation, implementation, promotion, and analysis of online events and programming on our websites
• Oversee day-to-day strategy and management of webinar program, ensuring brand consistency across two brands
• Collaborate with brand, website, digital campaign teams and agency partners to create, implement, and promote events and webinars
• Partner with CRM campaign team to ensure events and rsvp data transfers correctly into Salesforce and other marketing technology applications
• Serve as administrator of automated event creation workflow, create, and manage event webpage templates, manage user rights, and troubleshoot with external partners
• Maintain Events promotion & On Demand Event playbook for use by the Sales Organization & Patient Engagement Team
• Track metrics and KPIs related to events and webinars with the ability to prioritize, driving business impact and results
• Ensure progress on all platforms by using analytical tools such as Google Analytics, Adobe Analytics and others
• Track metrics and KPIs related to events and webinars with the ability to prioritize, driving business impact and results
• Serve as a backup to the website content team, assisting with publishing and content deployment

Required Qualifications

• Bachelor's degree: in business, marketing, communications, journalism, public relations, or related field
• 5 years of digital marketing experience: specifically in website content management and/or digital events promotion
• Strong computer skills: using Microsoft Office general knowledge of SEO, email marketing, and social media channels
• Relevant experience: determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding: of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Ability: to manage and supervise and simultaneously work toward many company initiatives at once

Preferred Qualifications

• Experience with ON24 Salesforce Service Cloud, Salesforce Marketing, Adobe Experience Manager (AEM) Content Management System
• Healthcare marketing experience

Additional Qualifications

Covid-19 Vaccine/Testing Requirement: For this job, associates are required to be fully COVID vaccinated or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.

If progressed to offer, you will be required to:

• Provide proof: of full vaccination OR
• Commit: to weekly testing, following all CDC protocols, OR
• Provide documentation: for a medical or religious exemption consideration

This policy will not supersede state or local laws. Requests for these exemptions should be submitted at least 2 weeks prior to your scheduled first day of work.

Work at Home/Remote Requirements

• Must ensure designated work area is free from distractions during work hours and virtual meetings
• Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Scheduled Weekly Hours

40