Social Media and Marketing Manager

Position Overview

Signor Vineyards, a family‐owned vineyard in Fredericksburg, TX (Hybrid – 2–3 days on-site/week), known as Texas’ most beautiful winery, is seeking a creative, detail‐oriented, and strategic Social Media & Marketing Manager/Content Specialist. In this full-time role within the Marketing department, you will help shape the Signor story across digital platforms, print media, video, and more while driving brand awareness and business growth.

Key Responsibilities

• Develop and execute a cohesive social media strategy across platforms (Instagram, Facebook, etc.).
• Create, schedule, and manage engaging photo/video content aligned with brand tone and seasonal promotions.
• Monitor social media engagement and performance metrics, adjusting strategy as needed.
• Plan and manage paid social campaigns (Meta, Google Ads, etc.).
• Maintain and update the company website with timely content updates and product listings.
• Implement SEO best practices to increase online visibility and drive website traffic.
• Support e-commerce initiatives, including product management, descriptions, and digital merchandising.
• Utilize marketing automation tools to streamline workflows and enhance user experience.
• Coordinate print advertising campaigns including design, copy, deadlines, and budget tracking.
• Ensure consistent branding across print, signage, merchandise, and digital platforms.
• Collaborate with tasting room, events, and retail teams to align messaging and promotions.
• Conduct market research to identify emerging trends and audience insights.
• Analyze campaign performance and provide actionable recommendations to improve ROI.
• Ensure overall brand consistency across all marketing efforts.

Required Qualifications

• 5+ years of experience in marketing, social media, or content creation roles.
• Proven experience in managing websites (e.g., Squarespace, WordPress, Wix).
• Familiarity with e-commerce platforms and online merchandising.
• Strong knowledge of social media marketing tools and analytics platforms.
• Understanding of print advertising, campaign planning, and budgeting.
• Proficiency in SEO techniques and marketing automation tools (e.g., Mailchimp, Klaviyo).
• Excellent written and verbal communication skills.
• Highly organized, self-motivated, and able to manage multiple projects in a fast-paced environment.
• Must be based in or able to commute to Fredericksburg, TX (hybrid role).

Preferred Qualifications

• Photography, video editing, or graphic design skills.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).

Benefits & Perks

• Competitive salary
• Flexible hybrid work schedule
• Employee wine discounts and vineyard perks
• Paid time off