Director of Performance Marketing

Director of Performance Marketing

Location: Omaha, Nebraska

Department: Performance Marketing

Reports to: VP of Growth

Who We Are

At OBI, we are modern marketers. We use customer insights, creativity, and innovation to deliver work that drives results and delivers dreams. Our culture is rooted in Curiosity, Collaboration, Tenacity, Responsibility, and Innovation—and we’re looking for leaders who bring those values to life.

The Opportunity

OBI is seeking a Director of Performance Marketing to lead our performance media function across digital and traditional channels. In this leadership role, you’ll drive strategy, execution, and optimization while developing a high-performing team that delivers measurable business outcomes for our clients.

You’ll shape media strategy, guide full-funnel performance efforts, and serve as a trusted client partner—connecting data, insights, and execution to meaningful results.

What You’ll Do

• Lead performance marketing strategy and execution across paid search, paid social, programmatic, and traditional media
• Oversee media planning, budget allocation, and channel mix aligned to client goals
• Establish KPI frameworks that connect media performance to business outcomes
• Lead conversion rate optimization efforts across landing pages and post-click experiences
• Partner with clients to present insights, performance updates, and strategic recommendations
• Ensure best practices in analytics, measurement, attribution, and reporting
• Lead, coach, and develop a high-performing performance marketing team
• Collaborate cross-functionally with creative, strategy, insights, and client services teams
• Stay current on platform updates, trends, and emerging technologies

What We’re Looking For

• 7+ years of performance marketing experience with strong agency background
• Proven experience leading and developing high-performing teams
• Deep expertise across paid search, paid social, programmatic, and traditional media
• Strong analytical mindset with the ability to translate insights into action
• Hands-on experience with major ad platforms and analytics tools
• Confident, polished client-facing communication skills

Why Join OBI?

• Lead impactful performance strategies for a diverse client portfolio
• Work in a collaborative, insight-driven culture that values innovation
• Influence agency growth while developing people and capabilities
• Enjoy competitive compensation, benefits, flexibility, and work-life balance

Company Description

At OBI, we are modern marketers. We use customer insights, creativity, and innovation to deliver work that drives results and delivers dreams. Our culture is rooted in Curiosity, Collaboration, Tenacity, Responsibility, and Innovation—and we’re looking for leaders who bring those values to life.