Marketing and Sales Analyst

Position Overview

Gas South is seeking a curious, analytical, and results-driven Marketing and Sales Analyst to join our team. In this role, you will play a pivotal part in identifying opportunities, shaping strategies, and driving business growth through data-driven insights.

If you thrive in a fast-paced environment, love solving business challenges with data, and are motivated by uncovering new opportunities, you'll fit right in. You should blend technical know-how with strategic thinking and have a passion for using data to drive results.

Compensation: $67,655—$95,512 USD

Candidates must be currently based in Atlanta, GA or Gainesville, FL.

Key Responsibilities

• Budgeting and Forecasting: Create and manage the annual sales and marketing budget, collaborate with senior management for approval, monitor performance against the budget, analyze deviations, and reforecast projections based on emerging data.
• Market and Profitability Analysis: Analyze market pricing trends and internal customer profitability metrics to develop competitive pricing strategies and identify key success drivers in residential and commercial segments.
• Analytical Problem-Solving: Apply advanced analytical techniques such as regression analysis, scenario planning, and segmentation to address complex business challenges.
• Data Analysis and Preparation: Analyze large volumes of customer behavior data to identify trends and opportunities; aggregate, transform, and ensure dataset cleanliness; and manage data from various sources including APIs, databases, CRMs, and marketing platforms.
• Collaboration: Act as an internal consultant by working cross-functionally with marketing, sales, finance, and operations teams to leverage data and shape business strategy.
• Reporting and Monitoring: Develop and maintain reporting frameworks and dashboards to effectively communicate insights and trends for informed decision-making.
• Campaign Evaluation: Assess the effectiveness of marketing and sales initiatives, conduct ROI analysis, and use predictive analytics to optimize campaign performance.

Required Qualifications

• Bachelor's degree in Business Analytics, Economics, Finance, Statistics, or a related field (Master's degree is a plus).
• 2+ years of experience in data analysis, marketing analytics, or related fields with a proven ability to connect insights to business outcomes.
• Proficiency in analytical tools such as Excel, Tableau, or Power BI; working knowledge of SQL, Python, or R for advanced analysis.
• Strong understanding of forecasting, budgeting, and statistical modeling techniques.
• Demonstrated experience in data storytelling and communicating complex findings to non-technical stakeholders.
• Robust business acumen with the ability to think strategically about data insights.
• A proactive mindset with relentless curiosity to explore and solve open-ended business problems.
• Exceptional time management and organizational skills with the ability to handle multiple priorities.

Preferred Qualifications

• Experience with Salesforce or similar CRM platforms.
• Familiarity with A/B testing, marketing attribution, and campaign analytics.
• Industry knowledge in energy, utilities, or competitive service-based markets.

Benefits & Perks

• Full medical, dental, and vision coverage
• Employer-paid life and disability coverage
• Annual employer contributions of up to 12.5% to your 401k
• Remote work options available based on business needs
• Annual performance incentive linked to a percentage of the annual benchmark based on position level
• Paid four-week sabbatical every five years
• Opportunities to volunteer in the community
• Education assistance of up to $5250 per year