Law Firm Marketing Manager (Marketing Exp Req.)

Marketing Manager – Client Marketing & Communications

Location: New York City

Key Responsibilities

Unify Marketing Communications & Brand

• Establish and enforce brand guidelines across all client touchpoints
• Integrate messaging across email campaigns (Mailchimp), digital advertising, and client materials
• Audit and align all marketing assets to ensure consistent brand voice and visual identity

Own Marketing Operations

• Manage integrated marketing calendar and campaign execution
• Maintain and monitor accurate marketing metrics in Salesforce
• Suggest and implement design with new media creatives in Canva, Photoshop or Video format
• Execute email marketing campaigns via Mailchimp with A/B testing and segmentation
• Oversee advertising across Spotify Ads Manager, Trade Desk, and self-serve platforms
• Coordinate client events, filming media, and organizing media production

Drive Performance Through Analytics

• Track KPIs across marketing channels and report on ROI
• Remove underperforming campaigns based on metrics
• Propose and test new marketing initiatives based on data insights
• Manage marketing budget and optimize spend allocation

Cross-Functional Leadership

• Partner with call center on client engagement strategies
• Coordinate with creative teams and external agencies
• Manage vendor relationships and negotiate contracts

Requirements

Must Have:

• 3-5 years marketing experience in professional services
• Proven experience with Mailchimp, Salesforce, and programmatic advertising platforms
• Strong analytical skills with ability to translate data into action
• Bachelor's degree in Marketing, Communications, or related field
• Excellent project management and communication skills

Preferred:

• Legal or financial services marketing experience
• Experience with Trade Desk and Spotify Ads Manager
• Budget management track record
• Marketing automation expertise

Job Type:

Job Type: Full-time

Pay:

Pay: $65,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Retirement plan
• Vision insurance

Experience:

• Marketing: 3 years (Required)
• Law firm: 1 year (Preferred)
• Graphic design: 1 year (Preferred)

Ability to Commute:

Ability to Commute: New York, NY 10123 (Required)

Work Location:

Work Location: Hybrid remote in New York, NY 10123