Assistant Marketing Manager

About This Role

We're a leading home remodeling company dedicated to transforming houses into dream homes. With a focus on quality craftsmanship, innovative design, and exceptional customer service, we've established ourselves as a trusted name in the industry. As we continue to expand our operations, we're seeking a dynamic and experienced Director of Field Marketing to lead our marketing efforts in the field.

What You'll Be Doing

In this position, you'll be responsible for developing and executing strategic marketing initiatives to drive brand awareness, generate leads, and support sales efforts for our home remodeling services. You'll manage a team of field marketing representatives, coordinate with internal departments, and implement creative campaigns to engage with our target audience effectively.

Your day-to-day responsibilities will include developing comprehensive field marketing strategies to increase brand visibility and drive customer acquisition. You'll lead and mentor field marketing representatives, providing guidance and support to ensure successful implementation of marketing initiatives. Collaboration with the sales team is essential—you'll align marketing efforts with sales objectives and support lead generation activities.

You'll identify target markets and develop tailored marketing campaigns to effectively reach and engage potential customers. Planning and executing promotional events is a key part of this role, including trade shows, home expos, and community outreach programs to showcase our services and generate leads. You'll analyze market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.

Budget management is critical—you'll oversee field marketing activity budgets, ensuring optimal allocation of resources to maximize ROI. You'll establish key performance indicators (KPIs) and metrics to measure the effectiveness of field marketing campaigns and initiatives. Working with the broader marketing team, you'll develop collateral, promotional materials, and digital content to support field marketing efforts. Building and maintaining relationships with vendors, partners, and relevant stakeholders is also important to leverage opportunities for co-marketing and collaboration.

What We're Looking For

You'll need a minimum of 4 years of experience in marketing, with a focus on field marketing preferably in the home remodeling or construction industry. A proven track record of developing and implementing successful field marketing strategies and campaigns is essential.

You should have strong leadership skills with the ability to inspire and motivate a team towards achieving goals. Excellent communication and interpersonal skills are required, along with the ability to build relationships and influence stakeholders at all levels. As a strategic thinker, you'll bring analytical capabilities to assess market trends, performance metrics, and competitive landscape.

We're looking for someone with a creative mindset and a passion for innovation and exploring new marketing opportunities. You should be able to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. Proficiency in marketing automation tools, CRM systems, and other relevant software applications is necessary.

Finally, you should be willing to travel as needed to attend events, visit project sites, and support field marketing activities.

The Details

This is a full-time position based in Reston, VA. The role is in-person. Pay ranges from $70,000 to $80,000 per year.