Marketing Cloud Technical Team Lead

Position Overview

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team that cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders creating stronger, more sustainable communities. At Cat Digital, the digital and technology arm of Caterpillar Inc., we leverage the latest technologies to build industry-leading digital solutions for our customers and dealers, managing over 1.5 million connected assets worldwide.

The Marketing Cloud Technical Team Lead provides technical and strategic leadership for OnPoint, our personalized digital marketing at scale program. In this role, you will lead a team responsible for managing and maintaining the Marketing Cloud platform, delivering scalable and personalized marketing experiences that drive measurable business outcomes. This is a chance to shape the future of digital marketing, drive innovation, and ensure exceptional customer experiences.

About Caterpillar:

Visa Sponsorship is not available for this position. Posting Dates:

Key Responsibilities

• Perform all Marketing Cloud development and administration assignments independently, including complex platform and journey work.
• Lead and mentor a team of Marketing Cloud specialists, fostering collaboration, accountability, and continuous improvement.
• Guide the design, development, and optimization of customer journeys to align with business goals and best practices.
• Oversee the administration, configuration, and governance of the Marketing Cloud instance to ensure stability, scalability, and compliance.
• Collaborate with stakeholders to direct the development, debugging, and testing of Marketing Cloud solutions ensuring accuracy and completeness.
• Conduct integrated and acceptance testing of platform components to deliver timely, high-quality results.
• Establish and maintain high technical quality standards within the team by promoting best practices and continuous improvement.
• Identify and encourage areas for team growth and process improvement.
• Partner with marketing, IT, analytics, and business stakeholders to deliver integrated marketing technology solutions.

Required Qualifications

• Decision Making and Critical Thinking: Knowledge of decision-making processes, tools, and techniques with the ability to analyze situations and make productive decisions.
• Software Development: Proficiency in software development tools and practices to produce products or systems that meet product requirements.
• Software Development Life Cycle: Experience with structured methodologies for delivering and managing new or enhanced software products.
• Software Product Design/Architecture: Ability to convert market requirements into technical product design and architecture.
• Software Product Technical Knowledge: Expertise in designing, configuring, and integrating technical aspects of software products.

Preferred Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Marketing Technology or a related field, or equivalent work experience.
• Digital marketing technology experience with deep expertise in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Contact Builder, Email Studio).
• Experience designing, developing, deploying, and maintaining marketing technology solutions at scale.
• Familiarity with Marketing Cloud Connect and data warehouse integrations.
• Strong understanding of application architectural patterns such as microservices and event-driven architectures.
• Experience deploying solutions using CI/CD tools such as Jenkins, Azure DevOps, or equivalent.
• At least three years of experience deploying and maintaining solutions using public clouds such as AWS or Azure.
• Experience working within an Agile framework (ideally Scrum).
• Salesforce Marketing Cloud certifications (Email Specialist, Consultant, Developer, Administrator) are preferred.
• Strong analytical skills and the ability to work under pressure within tight deadlines.
• Proven leadership on medium to large-scale projects impacting strategic priorities.

Benefits & Perks

• Working with a Fortune 100 leader offers global career development opportunities with emerging technologies and an inclusive environment to explore your passions and make an impact.
• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement
• These benefits also apply to part-time employees