Outdoor Afro - Marketing Manger - Social Media, Email, SEM/SEO

Position Overview

Marketing Manager - Social Media, Email, SEM/SEO
Outdoor Afro celebrates and inspires Black connections and leadership in nature. Our network connects Black people with our lands, water, and wildlife through outdoor education, recreation, and conservation. We are looking for a strategic, results-driven marketing leader who excels at creative storytelling, understands social media algorithms and trends, and can produce engaging video, image, and written content. Based on a co-developed strategy with the Chief Programs & Innovation Officer, you will drive campaigns that build community, increase brand visibility, and support fundraising goals.

This is a remote position and a full-time, exempt role with Outdoor Afro, where success will be measured by increases in audience engagement, follower growth, conversion metrics, and donor contributions.

Key Responsibilities

• Develop and execute Outdoor Afro’s overall marketing strategy across social media, email, and paid media channels.
• Plan and manage creative campaigns including content calendars, target audience segmentation, CTAs, and KPIs.
• Oversee the production of video, image, and written content to enhance brand visibility and engagement.
• Collaborate with SEM agencies, PR partners, web developers, and creative contractors to ensure cohesive messaging.
• Utilize data analytics and marketing automation tools to monitor performance and optimize campaigns.
• Foster partnerships with social media influencers, volunteer leaders, and brand ambassadors to expand reach and drive conversions.
• Collaborate with internal teams to convert social media followers and email subscribers into donors and advertisers.

Required Qualifications

• Education: Bachelor's degree required in Marketing, Communications, Business, or a related field.
• Experience Required: 5+ years of experience in social media marketing with proven success in designing and executing multi-channel campaigns.
• Proficiency in video production, social media advertising, Google Analytics, and marketing automation tools (e.g., HubSpot, Sprout Social, MailChimp).
• Strong strategic, creative, analytical, and leadership skills combined with a data-driven mindset.

Benefits & Perks

• Salary: $90,000 - $110,000 annually, commensurate with experience.
• Benefits: Medical, dental, and vision insurance (employer pays 75% for employee/50% for dependents), 401(k) plan with employer match, 12 paid holidays plus additional holiday benefits.
• Location: Remote (U.S.-based).
• Schedule: Full-Time, 40 hours per week with some evening and weekend work required for campaign launches and events.