Creative Director, Marketing & Brand- Opry Entertainment Group

Position Overview

The Creative Director, Marketing & Brand is responsible for setting and delivering brand definition, brand story, and brand experience for Opry Entertainment Group (OEG) brands and channels. This role leads the development and execution of high-quality marketing creative that aligns with business objectives, engages audiences, and delivers measurable results. Acting as a key partner to the marketing strategy and planning teams, the Director ensures brands such as the Grand Ole Opry, Ryman Auditorium, Ole Red, Austin City Limits Live, Category 10, and WSM Radio are consistently and effectively represented across all channels. The role also shapes creative strategy, brand tone and style, and content strategy while managing an in-house team and collaborating extensively with internal partners across marketing, retail, sponsorships, artist relations, human resources, and sales.

Key Responsibilities

• As a key member of the marketing management team, collaborate with marketing strategy colleagues to ensure creative and branding efforts align with and drive business objectives, including goal setting, campaign direction, strategy evaluation, budgeting, and performance assessment.
• Lead, manage, and develop a team of creatives—including designers, writers, and freelancers—fostering a collaborative, solutions-oriented environment that produces high-quality work while meeting strategic goals.
• Direct the creation of brand-aligned visual and written content across ads, logos, digital and print materials, and collateral while staying current on design trends and emerging creative techniques.
• Partner with business unit marketing leaders and cross-functional departments to assess creative needs and develop effective solutions that support marketing priorities and business success.
• Maintain and enforce creative brand standards across all OEG departments and with external partners, ensuring consistent brand representation at every consumer touchpoint.
• Actively seek, accept, and incorporate feedback from marketing stakeholders to foster a culture of continuous improvement and creative excellence.
• Leverage tools, platforms, and automation to increase efficiency, streamline workflows, and enhance creative output.
• Oversee creative project planning and resource allocation, ensuring deadlines are met and high-quality outputs are delivered.
• Build and maintain strong relationships with vendors, agencies, and freelancers to ensure seamless execution, quality work, and favorable pricing.
• Network with creative agencies and industry professionals, attend design conferences, and explore new tools and technologies to keep OEG at the forefront of design and marketing innovation.
• Perform other duties as assigned.

Required Qualifications

• Bachelor's degree in advertising, communications, or design preferred.
• 10+ years of proven graphic design experience at an agency, in-house team, or related field.
• 5+ years of experience leading a team of creatives.
• Excellent interpersonal, written, and verbal communication skills.
• Creativity and versatility with a strong attention to detail and the ability to translate marketing positioning into compelling campaign themes and visuals.
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Proven experience supervising designers, content writers, copywriters, interns, project managers, and agency staff on brand marketing projects.
• Advanced proficiency with Adobe Creative Suite, iWorks, Figma, Canva, and Microsoft; familiarity with Workfront, WordPress, HTML, Flash, Final Cut Pro, and After Effects is a plus.
• A strong passion for creativity, copy, art, and design.