Senior Vice President of Marketing

Position Overview

The Senior Vice President of Marketing is responsible for leading the development, implementation and execution of the Live! Hospitality and Entertainment, Spark Coworking, and related businesses’ marketing strategy. This position will specialize in creating and implementing the organization's short and long-range marketing approach and change management activities. Through leading and managing the corporate marketing team, and providing functional marketing leadership to the field marketing team, the SVP Marketing plays a critical leadership role in supporting the achievement of the company’s revenue, and overall financial performance objectives.

Compensation: $200,000 - $250,000 annually + bonus

Location: Baltimore, MD (Relocation provided)

Key Responsibilities

• Lead the company’s marketing efforts, with a keen focus on digital and marketing technology, including website, social media, SEO, email, loyalty and related initiatives.
• Develop, manage, and deliver breakthrough digital marketing solutions that grow system-wide traffic and revenue for Live! Hospitality and Entertainment, including Live! Districts & standalone concepts, Spark Coworking.
• Guide the growth and performance of the Live! hospitality and corporate marketing team; communicate job expectations and manage team member performance.
• Provide marketing subject matter expertise and leadership to the field marketing team. Lead corporate/field cross functional marketing team meetings to ensure alignment with overall marketing objectives, standards and procedures, and the achievement of revenue goals.
• Develop and manage the digital marketing budget, ensuring achievement of annual budget goals.
• Oversee all digital marketing content, including social, online and related media.
• Partner with Cordish Gaming Digital Marketing Leadership to develop and implement cross-company digital marketing solutions across all Cordish related business channels.
• Develop, implement, measure, and refine digital marketing solutions to maximize business results.
• Develop and present high-quality recommendations and deliverables for executive level consumption and contribute to associated strategy and execution discussions.
• Lead with the highest level of integrity and accountability in all business dealings; serve as a role model for excellence and follow through on all commitments.
• Build and sustain positive relationships with all stakeholder communities, including team members, guests, partners, and the communities in which we operate. Serve as an ambassador of Live! to all stakeholder groups.
• Prioritize and reinforce teamwork, mutual cooperation, respect and accountability as hallmarks of business performance; manage emotions, preserve equity and cooperation, and resolve conflict as needed.
• Perform related duties as required.

Required Qualifications

• Minimum 15+ years marketing leadership experience in a high-quality hospitality company.
• Exceptional leadership, management, and analytical skills with a proven ability to deliver superior financial performance and return on shareholder value.
• Must display commitment to routinely go above and beyond in the accomplishment of position responsibilities to help achieve organizational goals.
• Strong communication skills, both oral and written.
• Bachelor’s Degree in business or a related field.
• Ability to travel up to 50% of working time.

Benefits & Perks

• Health, dental, and vision insurance
• Personal and vacation time
• 401(k) plan with employer match