Marketing Analytics Manager
Ra7 months ago
Philadelphia, Pennsylvania, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
About Client: They help in transforming the leading organizations and communities around the world. Their organizational infrastructure and culture are amazing.
Key Responsibilities
- Use quantitative methods to assess the impact of offline and digital marketing.
- Interact with the client and provide actionable insights.
- Deliver analyses, recommendations, presentations, and strategic advice to clients.
- Conduct project-based analytics including Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing & Promotion, and Demand Forecasting.
- Lead a team and drive its growth.
Required Qualifications
- Approximately 5+ years of experience in analyzing marketing data using SAS and other statistical modeling tools.
- Demonstrated ability in management or leadership roles.
- Experience in providing external consulting services.
- Proficiency in SAS or other statistical modeling tools.
- Willingness to travel extensively – 80% to 100% travel required.
- Strong skills in Applied Statistics/Econometrics, Statistical Programming, and Database Marketing Management & Operations.
- Proficiency in customer-level data analysis.
All your information will be kept confidential according to EEO guidelines.
Required Skills
Econometrics
Consulting
Leadership
Database Marketing Management
Customer-level Data Analysis
Statistical Modeling
Applied Statistics
Marketing Mix Modeling
Multi-Channel Attribution
Statistical Programming
Pricing and Promotion
Marketing Analytics
Demand Forecasting
Management
SAS
Digital Analytics