Specialist, Brand PR & Partnerships, Premium and Luxury & Lifestyle

IHG Hotels & Resortsabout 1 month ago
Atlanta, GA, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Make IHG Hotels & Resorts a beloved household name through support of the Brand PR and Partnerships team for IHG’s Premium and Luxury & Lifestyle portfolios in the Americas.

Roles & Responsibilities

Support Brand PR and Partnerships team for IHG’s Premium and Luxury & Lifestyle portfolios in the Americas, including but not limited to: Crowne Plaza, EVEN, Hotel Indigo, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Regent Hotels & Resorts, Vignette Collection and voco

  • Assist Brand PR team with development of 360 communications plans for campaigns, new hotel openings and partnerships, extending into social, internal and owned channels
  • Support Premium and L&L Brand PR in the management of agencies to deliver earned media strategies and plans
  • Manage department resources, including but not limited to influencer agreements and photos, press clippings, coverage reports, media lists and internal distribution lists as needed
  • Develop and maintain communications collateral templates, including PowerPoint templates, email templates, memo templates, etc. for use by relevant Brand PR employees
  • Maintain Premium and L&L Brand PR influencer database; facilitate image uploading for contracted influencer partnerships
  • Assist with regular department analytics and reports for Premium & L&L PR brands to measure PR ROI
  • Support Premium & L&L Brand PR internal team priorities and meetings by preparing meeting agendas, recaps, monthly reports and creative ideation
  • Prepare media materials, including briefing books, pitches, press releases, etc.
  • Develop and maintain division fact sheets, executive bios, and division presentations (general overview) for use by division employees
  • Co-own the Premium & L&L Brand PR team editorial calendars to execute strategic and timely media pitches
  • Research, pitch and place favorable stories for Premium & L&L brands, working in partnership with other IHG comms teams, i.e. GCA, Masterbrand, News Bureau
  • Co-manage Premium & L&L Brand PR team’s editorial awards strategy and maximize visibility for potential exposure
  • Assist with organization of internal monthly news digest to merchandise Premium & L&L Brand PR team wins
  • Establish and maintain media relationships with key media outlets and influencers

Education:

Bachelor’s Degree: in PR, Communications, Journalism, Marketing or related field

Key Skills & Experiences

  • 2-5 years of progressive work-related experience at an agency and/or in-house public relations function focused on consumer lifestyle brands and media with demonstrated technical proficiency related to the position.
  • Strong writing, communication and interpersonal skills
  • Strong customer-focus orientation
  • Working knowledge of the media landscape
  • Fluent knowledge of working within a Windows environment, intranet/online experience a plus
  • Ability to exercise discretion in handling sophisticated and sometimes confidential information
  • Demonstrated ability to influence and communicate with all levels of management and employees
  • Must possess excellent time and project management and organizational skills

Benefits

We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.

Join Us

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing, and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve.

Diversity & Inclusion

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued. We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work.

Note

Not Applicable for Colorado Applicants:

Required Skills

Strong writing and communication
Project management and organizational skills
Proficient in MS Office and communications software
Influencer partnership management
Analytics and reporting
Media relations