Marketing Director - Biotech Industry

Position Overview

Marketing Lead for Biomedical Research – This position is responsible for developing and executing the marketing strategy to support the successful launch and long-term commercialization of a CAR T-cell therapy. The individual will build and lead a high-performing marketing team, develop customer engagement strategies, oversee brand positioning, drive market penetration, and establish seamless cross-functional collaboration with sales, market access, medical affairs, analytics, R&D, regulatory, finance, and other key functions.

Key Responsibilities

• Develop and execute the marketing strategy to maximize market potential and ensure commercial success
• Drive the strategic and operational creation of annual brand plans, including clear success metrics, budget requirements, and tactical execution
• Lead the development of product positioning, messaging, and market segmentation to drive customer engagement and revenue growth
• Oversee digital and tactical marketing initiatives, including HCP and patient engagement strategies and scientific conference programs

Required Qualifications

• Bachelors (BA/BS) degree required; advanced degree (MBA, MPH, PharmD, PhD) preferred
• A minimum of twelve (12) years of experience in the pharmaceutical/healthcare industry, with at least eight (8) years of progressive leadership roles in pharmaceutical marketing
• Deep expertise in oncology, hematology, transplant, or cell therapy marketing strongly preferred
• Experience leading and building high-performing teams, with strong people management and leadership skills

Benefits & Perks

• Fast-paced environment offering opportunities for professional growth and development
• Commitment to diversity as an EO Employer M/F/Veteran/Disability/Sexual Orientation/Gender Identity