Digital Marketing and Commercial Coordinator
Four Seasons5 months ago
Houston, TX, United States
On-site
Full-time
Junior Level (1-3 years)
Job Description
About the position
The Digital Marketing & Commercial Coordinator supports the hotel’s commercial, marketing, and digital strategies by providing day-to-day coordination across digital marketing, social media, public relations, and commercial initiatives. This role works closely with the Commercial Director, the Director of Public Relations & Marketing, and the Digital Marketing Manager to ensure alignment and seamless execution of campaigns that drive revenue, brand awareness, engagement, and market share. The ideal candidate is detail-oriented, creative, data savvy, and comfortable managing multiple projects in a fast-paced hospitality environment.
Responsibilities
- Digital Marketing Assist in executing digital marketing campaigns across display, paid social, SEM, and email marketing.
- Assist with the management of website and mobile app content updates, photography, landing pages, and promotional messaging.
- Manage and ensure up-to-date information on hotel and partner websites Monitor online performance metrics (traffic, conversion, engagement) and prepare weekly/monthly reports.
- Coordinate with digital agencies and brand partners to support campaign deliverables.
- Support shopping cart amenities and experiences, including F&B offers and culinary classes.
- Social Media & Content Support the development of monthly social media content calendars.
- Assist with capturing day-to-day content across the hotel, including promotions, activations, and organic moments for use across marketing and social channels.
- Assist with drafting copy, sourcing imagery, and coordinating photography or video shoots as needed.
- Monitor social channels for engagement, brand mentions, and guest inquiries.
- Assist in influencer collaborations including vetting inquiries, contract coordination, and content delivery.
- Public Relations & Communications Assist with PR initiatives, including press releases, media visits, and editorial submissions.
- Coordinate media stays, requests, itineraries, and follow-up.
- Assist with maintaining updated media lists, press kits, and asset libraries.
- Support reputation management, including monitoring and responding to guest reviews (Tripadvisor, Google, OTAs) under established brand guidelines.
- Manage hotel communications including reader boards, in-room TVs, and print collateral Weekly summary of press coverage for internal distribution Commercial & Programming Support.
- Support the Commercial Director in preparing presentations, performance reports, and business review materials.
- Assist with coordinating promotions, packages, and on-property activations.
- Help manage partnerships, sponsorships, and local business relationships.
- Process POs, deliveries, and timely submission of invoices.
- Ensure that all hotel promotions, advertising, and collateral are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation.
- Provided coverage for Sales and Catering Coordinators as needed, including, receiving and responding to incoming emails/phone calls to the Sales Department in accordance with Four Seasons Standards.
- Cross-Department Collaboration Work closely with Sales, Catering, Revenue Management, Food & Beverage, Spa, and Operations to gather content, understand priorities, and support revenue driving initiatives.
- Support internal communication efforts around commercial and marketing programs.
- Ensure brand compliance across all F&B marketing materials and menus; secure required approvals from PR & Marketing.
- The ability to perform other tasks or projects as assigned by hotel management.
Requirements
- Label: Bachelor’s degree in Marketing, Communications, Business, Hospitality, or related field.
- Label: 1–3 years of experience in digital marketing, hospitality marketing, PR, or similar role.
- Label: Strong writing, editing, and communication skills.
- Label: Proficiency with social media platforms, and basic design or editing software (Canva, Adobe Creative Suite a plus).
- Label: Comfortable with reporting and basic analytics tools (Google Analytics, social insights, etc.).
- Label: Highly organized with excellent attention to detail and ability to manage multiple deadlines.
- Label: Collaborative, proactive, and eager to learn.
- Label: Creative thinking and storytelling.
- Label: Strong project management.
- Label: Data literacy and analytical mindset.
- Label: Brand awareness and visual consistency.
- Label: Relationship building.
- Label: Adaptability and problem-solving.
Required Skills
Data Analysis
Public Relations
Social Media Management
Brand Compliance
Project Management
Relationship Building
Problem Solving
Digital Marketing
Creative Thinking
Customer Engagement
Writing and Editing
Content Creation
Collaboration