Director of Brand Marketing - CPG

Own the Story Behind an Iconic Consumer Brand—From Product Launch to Cultural Moment

This Jobot Job is hosted by: Brendan Thomas
Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.
Salary: $140,000 - $170,000 per year

A bit about us:

We’re a consumer‑obsessed brand creating products and stories that inspire passion, loyalty, and community. From product innovation to cultural moments, everything we do is designed to connect deeply with customers and fuel long‑term growth.

Why join us?

Meaningful Impact

• Executive visibility and influence across Brand, Product, Creative, Sales, and Commerce
• Ownership of the brand narrative from product innovation to in‑market execution
• The opportunity to build cultural moments, not just marketing assets

Competitive Compensation

• Highly competitive base salary aligned with Director‑level scope and experience
• Annual performance bonus tied to company and brand outcomes
• Long‑term growth potential as the business scales

Benefits & Perks

• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Generous paid time off and paid holidays
• Employee discounts on products
• Ongoing professional development and leadership growth opportunities

Culture That Actually Matters

• Entrepreneurial, fast‑moving environment where ideas turn into action
• Collaborative teams that value creativity, curiosity, and accountability
• A place where great work is recognized and leaders are empowered to lead

Job Details

Key Responsibilities

• Own the brand narrative and ensure consistent storytelling across all channels, products, and customer touchpoints
• Lead go‑to‑market (GTM) strategy for new product launches across DTC, retail, and marketplaces
• Develop and manage the annual brand marketing roadmap and master calendar, aligning launches, seasonal moments, and campaigns
• Oversee end‑to‑end brand campaigns, from briefing and creative alignment through execution and optimization
• Guide content strategy across platforms, including long‑form video, YouTube, and ecommerce content
• Ensure best‑in‑class digital shelf execution, with a strong focus on Amazon content optimization
• Partner with agencies to integrate SEO, AEO, and emerging discoverability strategies into content planning
• Own content infrastructure and governance, including DAM, PIM, and syndicated product content workflows
• Act as a cross‑functional leader connecting Brand, Creative, Product, Sales, DTC, and Marketplace teams
• Support Sales and Trade Marketing with launch toolkits and retail storytelling frameworks
• Manage external partners across PR, influencers, creators, and content production
• Collaborate with Product and R&D teams to ensure technical accuracy and brand voice alignment
• Lead, mentor, and develop Product Marketing and Content Strategy team members
• Track performance and cultural impact of brand initiatives, tying creative work to business outcomes

Core Skills & Capabilities

• Brand strategy and integrated marketing leadership
• Go‑to‑market planning and product launch execution
• Omnichannel marketing (DTC, retail, marketplaces)
• Creative direction and brand storytelling
• Content strategy and editorial planning
• Amazon and digital shelf optimization
• SEO and content discoverability strategy
• Content infrastructure management (DAM, PIM, syndicated content)
• Cross‑functional leadership and stakeholder influence
• Agency and partner management
• Strong commercial and growth mindset
• Data‑informed decision making paired with creative intuition

Candidate Requirements

• 7–10+ years of experience in brand, product, or marketing leadership roles
• Background in CPG, Beauty, Personal Care, or adjacent consumer categories
• Proven experience leading GTM strategies for new product launches across multiple channels
• Demonstrated ownership of brand strategy and annual marketing roadmaps
• Strong creative instincts with the ability to give clear, actionable feedback
• Experience managing and developing high‑performing teams
• Track record of influencing cross‑functional partners at multiple levels
• Experience working with agencies across PR, influencer, and creator ecosystems
• Comfortable operating in a fast‑paced, entrepreneurial environment
• Strong communication skills with the ability to balance vision and execution

Interested in hearing more?

Easy Apply now by clicking the "Apply Now" button.

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About the Company:

Jobot

Jobot is on a mission to connect good people with good jobs. By combining AI-powered technology with the expertise of Jobot Pros, our experienced recruiters, we help you find career opportunities that align with your goals and values.

Founded in 2018 and employee-owned since 2024, Jobot is committed to fostering a culture of kindness, respect, innovation, and connection. As an industry leader, we’ve been recognized as a top workplace by Forbes, Fortune, USA Today, and Staffing Industry Analysts (SIA).

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Company Size: 100 to 499 employees

Industry: Staffing/Employment Agencies

Founded: 2018

Website: http://www.jobot.com