Digital Advertising Manager
VirtualVocations3 months ago
Franklin, TN, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
A company is looking for a Digital Advertising Campaign Manager
to execute and optimize digital marketing campaigns.
Key Responsibilities
- Deploy and manage programmatic and ABM campaigns across digital channels, including display, native, paid social, and video
- Implement post-click testing strategies and optimize based on a test, measure, learn approach
- Analyze ad and landing page data to recommend optimizations for conversion, CPA, and ROAS targets
Required Qualifications
- 2+ years of experience in executing programmatic and ABM campaigns on paid social and display
- Proactive in monitoring performance and adjusting tactics for campaign success
- Proven success in collaborating with digital ad strategists for campaign optimization
- Experience in improving efficiency and lead volumes
Required Skills
Account-Based Marketing (ABM)
Return on Ad Spend (ROAS)
Digital Campaign Management
Programmatic Advertising
Collaboration with Digital Strategists
Social Media Advertising
CPA Targeting
Conversion Rate Optimization
Data Analysis
Performance Monitoring
Display Advertising
Video Advertising