Director of Marketing and Research

Position Overview

Under the direction of the Assistant General Manager, External Affairs, this role is responsible for planning, directing, managing, and overseeing the operations of the Marketing and Research Department. The position includes driving the development and execution of all District marketing activities along with designing promotional programs and implementing measures to evaluate customer satisfaction in an effort to enhance ridership.

Bay Area Rapid Transit is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Key Responsibilities

• Plan, direct, manage, and oversee the activities and operations of the Marketing and Research Department.
• Develop and direct all District marketing activities and promotional programs.
• Oversee programs designed to measure customer satisfaction.
• Enhance ridership through strategic initiatives.
• Coordinate assigned activities with other departments and outside agencies, providing complex administrative support.