Head of Marketing (non-profit innovation hub)

Head Of Marketing

The head of marketing leads Gradient's marketing function, driving visibility, engagement, and measurable growth across memberships, programs, and events. This role ensures that Gradient's programs, founder initiatives, and community offerings are consistently and strategically positioned in the market. The head of marketing partners closely across departments to align campaign priorities with organizational goals.

This is a hands-on leadership role that blends strategic direction with active campaign execution. Success in this role is measured by program participation, membership growth, and the overall strength and clarity of Gradient's brand presence.

Responsibilities include

• Drive measurable increases in program registrations, membership inquiries, and event participation.
• Develop and execute go-to-market strategies for programs, incubator initiatives, memberships, and community offerings.
• Align campaign calendars to organizational priorities and key initiatives.
• Track performance, manage conversion funnels, and optimize for measurable results.
• Maintain consistent brand positioning and messaging across all channels.
• Oversee production of newsletters, website content, social media, digital campaigns, and promotional materials.
• Elevate founder stories, member success, and ecosystem impact.
• Manage in-building marketing presence including digital displays, signage, and collateral.
• Ensure timely and accurate communication of all programs and offerings.
• Collaborate with ecosystem and program partners to execute co-branded initiatives and joint marketing efforts.
• Ensure partner visibility commitments are delivered professionally and accurately.
• Identify opportunities to expand reach through strategic collaborations and sponsorship marketing.
• Oversee and optimize the annual marketing budget, ensuring disciplined allocation aligned with growth priorities.
• Maintain marketing workflows and clear intake processes.
• Develop dashboards and reporting tied to organizational KPIs.
• Ensure effective integration across CRM, event platforms, and marketing systems.
• Use data to refine strategy and improve performance over time.
• Lead and support the marketing lead (direct report).
• Set priorities and ensure accountability within the marketing function.
• Oversee vendor relationships and scopes of work.
• Represent marketing in department head meetings.
• Collaborate closely with programs, membership, and partnerships teams to ensure aligned execution.

Key metrics of success include:

• Increase in program registrations and founder participation.
• Growth in membership inquiries and event engagement.
• Improved campaign conversion rates and digital performance.
• Consistent, high-quality, on-time delivery of marketing initiatives.
• Clear reporting aligned to acquisition and engagement KPIs.
• Effective and responsible management of marketing budget.

Qualifications:

Education & experience: Bachelor's degree in marketing, communications, business, or related field. 5+ years of marketing experience. Experience leading campaigns from strategy through execution. Experience managing at least one direct report preferred. Experience in entrepreneurial, nonprofit, hospitality, or membership-driven environments is a plus.

Skills & competencies: Strong campaign planning and execution capability. Data-driven decision-making ability. Experience with CRM and marketing automation systems. Clear and persuasive communication skills. Comfortable balancing strategic direction with hands-on execution. Highly organized, process-oriented, and detail-driven. Ability to operate with accountability in a collaborative, fast-paced environment.

Work environment:

Full-time position based in Tulsa, OK. Occasional evening or event attendance required. Collaborative, mission-driven environment with high standards of execution.

Commitment to inclusion:

Gradient is an equal opportunity employer and values diversity in its team. We welcome applicants from all backgrounds and experiences.

Benefits

• Workspace perks: Gradient 24/7 coworking membership, providing exposure to some of the most exciting startups in Tulsa.
• Great insurance: A top-tier insurance plan with company-paid health, vision, and dental coverage.
• 401k match: We'll match your 100% of your 401k contributions up to the first 4% of your pay after 6 months.
• Parental leave: Competitive 12-week maternity and paternity leave for new parents.
• Term life insurance: We pay for $50,000 in term life insurance coverage.
• Time off: We offer a generous PTO policy, paid time off for all major holidays, and an annual personal day to observe your birthday.