SENIOR DIGITAL MARKETING SPECIALIST

Position Overview

Palco is a visionary company pioneering an emerging health‐care movement that empowers people with disabilities and those aging to live independent and quality lives. Made possible by our amazing team, Palco provides technology and financial services to aid individuals and their families to thrive in their homes and communities. Partnered with government agencies and Fortune 500 managed care organizations, we are dedicated to creating exceptional outcomes for our clients and the millions of people that count on them. The Senior Digital Marketing Specialist will develop and execute data‐driven marketing strategies to enhance brand visibility, drive engagement, and optimize digital performance. This role focuses on digital advertising, content marketing, SEO/SEM, website conversion optimization, and performance tracking to maximize ROI. This is a remote/work‐from‐home position that offers a strong work/life balance, autonomy, and career advancement opportunities.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.
• Identify opportunities for digital growth and implement best practices for continuous improvement.
• Build and implement core digital advertising infrastructure, including new website development in collaboration with web development partners.
• Set up and integrate marketing automation systems (e.g., CRM, email automation, and customer journey mapping).
• Optimize website content for search engines to increase organic visibility.
• Manage and execute paid search campaigns to drive targeted traffic and conversions.
• Create, oversee, and optimize digital content across platforms, including blogs, email, and social media.
• Ensure content aligns with brand voice and marketing goals.
• Collaborate with the social media team to enhance organic engagement through strategic paid advertising.
• Manage and optimize social media ad campaigns to increase reach and audience engagement.
• Track key performance metrics across all digital channels and campaigns.
• Analyze data and generate insights to improve marketing effectiveness.
• Summarize lead-generation data and campaign performance for stakeholders.
• Manage website updates and improve conversion rates through A/B testing and UX optimization.
• Implement strategies to enhance user experience and engagement.
• Plan, execute, and optimize PPC, display, and social media advertising campaigns.
• Allocate ad spend strategically to maximize ROI.
• Work cross-functionally with design, content, and sales teams to ensure cohesive marketing execution.
• Support integrated marketing efforts and team alignment on campaign goals.
• Allocate and track digital marketing spend to ensure cost efficiency and maximum ROI.
• Provide regular updates and reports on campaign progress and budget utilization.

Required Qualifications

• 5-7 years of experience in digital marketing, performance marketing, or related roles.
• Strong expertise in SEO, SEM, paid media, social media marketing, and content strategy.
• Hands-on experience with Google Ads, Facebook/LinkedIn Ads, Google Analytics, and CRM platforms.
• Proficiency in marketing automation tools.
• Strong analytical mindset with the ability to interpret data and drive decision-making.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Benefits & Perks

• Generous Paid Time Off
• Quarterly/Annual Bonus Potential
• Retirement Savings: We will support you as you save for your future.
• Career Growth Opportunities: Advance your career with a vast portfolio of businesses and a global footprint.
• Paid Training: Earn while you learn, with access to internal and external learning opportunities.
• Great Work Environment: Experience a collaborative culture renowned for its diversity efforts.

Palco, Inc. is an Equal Employment Opportunity (EEO) employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.