Social Media Coordinator

Job Title

Social Media Coordinator

Agency

Texas A&M University - Corpus Christi

Department

Communications

Proposed Minimum Salary

Commensurate

Job Location

Corpus Christi, Texas

Job Type

Staff

Job Description

TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs.

As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies.

TAMU-CC’s beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities.

Learn more information here!

PURPOSE: The Social Media Coordinator plays a key role in amplifying the voice, reputation, and community engagement of Texas A&M University-Corpus Christi across digital platforms. As part of the Marketing and Communications team, this position blends creativity, strategic thinking, and data-driven decision-making to tell the university’s story through dynamic and engaging social media content.

This role coordinates the university’s primary social media channels by developing compelling content, engaging with audiences in real time, and monitoring conversations that impact the university’s brand.

The Social Media Coordinator collaborates closely with creative staff, campus partners, and student contributors to produce multimedia content that reflects campus life, academic excellence, and institutional priorities.

The position also serves as a strategic resource for the university by analyzing social media performance, advising campus units on best practices, supporting paid social media initiatives, and assisting with crisis communications and brand management.

The Social Media Coordinator regularly captures and edits photo and video content, provides live event coverage, and maintains an active digital presence that fosters connection with prospective students, current students, alumni, and the broader community.

Some evening and weekend work may be required for campus event coverage and real-time communications.

DESCRIPTION

Functional Area 1: Content Development & Digital Storytelling

Percent Effort: 40%

• Develop, produce, and publish engaging content across the university’s primary social media platforms, including Facebook, Instagram, X, LinkedIn, and emerging platforms.
• Manage and maintain the university’s social media publishing calendar in coordination with the Marketing and Communications team.
• Write and edit compelling copy for posts, campaigns, and social media storytelling initiatives.
• Capture and edit photo and video content to enhance visual storytelling and highlight campus experiences, events, and initiatives.
• Collaborate with photographers, videographers, graphic designers, and writers to create assets that reinforce the university’s visual brand and marketing campaigns.
• Maintain working knowledge of current social media technologies, platform updates, and emerging digital storytelling trends.
• Support other digital storytelling efforts including blogs, podcasts, and web content as needed.
• Ensure all content aligns with university branding, voice, and strategic messaging.

Functional Area 2: Community Engagement & Platform Management

Percent Effort: 20%

• Monitor university social media channels daily for comments, direct messages, mentions, tags, and trending conversations.
• Engage with followers and respond to questions, comments, and feedback in a timely and professional manner.
• Foster meaningful interactions that build community and strengthen the university’s online presence.
• Identify opportunities to amplify accurate information and positive campus stories through engagement and sharing.
• Supervise and mentor student worker.