Director Product Marketing - Industrial Automation

Position Overview

At Zebra we are a community of innovators coming together to redefine the work of tomorrow. As part of Zebra Nation you are seen, heard, valued, and respected. In this role as the Global Product Director of Industrial Automation – covering Fixed Industrial Scanning, Machine Vision, RFID and associated software – you will lead strategy, development and execution of global product marketing programs through every stage of the customer decision funnel. You will guide a team to create compelling messages, campaigns, and sales tools that differentiate our product portfolio while partnering with senior leaders across business units, sales, and regional/global marketing teams. This is a highly strategic role with a hybrid work model (3 days in-office/2 remote) in Lincolnshire, IL or Holtsville, NY.

Key Responsibilities

• Own, develop, and manage the marketing strategy for the introduction and lifecycle of Industrial Automation products to drive value creation and revenue growth.
• Collaborate with various marketing teams (Analyst Relations, PR, Digital, Vertical, Campaign, Brand, Channel and Regional) to execute holistic portfolio marketing plans.
• Define compelling market positions for different segments of the Industrial Automation portfolio, evolving strategies based on R&D efforts and competitive dynamics.
• Lead and mentor a highly motivated team by setting assignments, communicating deliverables, managing budgets, and driving strategic messaging and content development.
• Oversee global New Product Introduction (NPI), lifecycle marketing programs, end-of-life (EOL) and end-of-service (EOS) processes ensuring alignment with product management and sales organizations.
• Manage a significant marketing budget, measure ROI, partner with Global Enablement Center to empower sales teams, and champion cross-sell and attach marketing initiatives.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Engineering or similar discipline.
• 15+ years of experience in technical sales or marketing, including product management, launch and lifecycle strategies; with 7+ years of direct team management.
• Proven ability to work in a hybrid environment with in-office (3 days) and remote (2 days) settings from Lincolnshire, IL or Holtsville, NY.
• Willingness and ability to travel up to 25%, predominantly within the US with some international travel.

Preferred Qualifications

• Experience in B2B technology marketing with global responsibilities and familiarity with indirect sales and fulfillment channels.
• Demonstrated ability to build, lead, and elevate a high-performing team while attracting top talent.
• In-depth knowledge of PLM (Product Lifecycle Management) best practices for new product introductions within B2B environments.
• Strong business acumen with an understanding of product development, channel/sales processes, and strategic budget management.
• Expertise in developing seller enablement content and programs for both direct and channel sales teams.
• Proficiency in messaging strategy, competitive positioning, and simplifying complex information to connect with target audiences.
• Experience working across global go-to-market operations and interfacing with key P&L leaders responsible for R&D and product management.

Benefits & Perks

• Compensation: Salary offered ranges from USD 174,400.00 to USD 261,600.00 yearly, with eligibility for cash incentive programs and potential long-term incentive equity awards.
• Comprehensive benefits program including healthcare, wellness, inclusion networks, and continued learning and development opportunities.
• Additional perks such as community service days, traditional insurances, parental leave, employee assistance program, and paid time off offerings, tailored by location.