Marketing Manager - Official League

Position Overview

The Social Media & Marketing Manager will help bring Official League’s brand to life across social channels, influencer partnerships, and creative campaigns. This role is perfect for a creative, organized, and detail-oriented self-starter who’s eager to work in sports, fashion, and culture. You’ll help manage influencer relationships, assist with campaign execution, and support creative needs for content shoots, while also lending a hand on email and PR outreach.

Department: Marketing / Creative | Reports To: Marketing Director, Dawson Wright

Key Responsibilities

• Assist in planning and executing social media campaigns for product launches, events, and partnerships.
• Support creative needs for content shoots — from brainstorming ideas to coordinating details.
• Edit images for social, email, and web to ensure quality and brand consistency.
• Work with partner leagues for product approvals.
• Use proprietary software to communicate with internal and external clients for upcoming releases.
• Communicate priorities to internal departments.
• Research and build relationships with influencers, creators, and collaborators who align with the brand.
• Identify and compile PR contacts for upcoming product releases.
• Assist in creating and sending small-scale email campaigns to promote products and events.
• Write blog posts in collaboration with the content team to expand output.
• Manage day-to-day social posting.
• Create wholesale product pages (in coordination with the merchandising team).
• Manage the internal/external release calendar.

Required Qualifications

• A creative thinker with a passion for sports, culture, and style.
• Experience with social media platforms (Instagram, TikTok, X, etc.) and basic image editing tools (Photoshop, Canva, etc.).
• Very strong organizational skills and attention to detail.
• Great communication skills, both written and verbal.
• Basic graphic design skills using tools like Canva or Photoshop.
• Proficiency in photo editing and image optimization for web/social.
• Understanding of visual storytelling and maintaining brand voice.
• Familiarity with major social platforms including Instagram, TikTok, X (Twitter), Facebook, and YouTube.
• Knowledge of social media trends, hashtags, and engagement tactics.
• Experience with scheduling tools (e.g., Later, Hootsuite) is a plus.
• Ability to research and compile influencer and PR contact lists.
• Organized and capable of managing multiple projects and deadlines.
• Proactive, self-motivated, and eager to learn.

Equal Opportunity Employer: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.