Social Media Strategy Specialist

Job Description

• WHOOP is hiring a Social Media Strategy Specialist to support the development and execution of organic social strategy across platforms

• Contribute to organic social strategy across priority and supporting social platforms
• Own assigned content workstreams, helping bring campaigns, evergreen programming, and scalable content franchises to life
• Translate brand priorities and audience insights into actionable content plans and briefs
• Develop creative briefs for both evergreen and campaign content that help accomplish team, campaign, and company goals
• Contribute to brainstorms and campaign kickoffs with fresh, platform-native ideas
• Help build and document repeatable content formats for WHOOP-owned channels
• Track and analyze evergreen and campaign content performance using analytics tools
• Extract actionable insights and apply learnings to future content
• Contribute to monthly reporting and strategic recommendations
• Stay on top of social, performance, health, and wellness trends to surface timely, on-brand opportunities
• Share emerging platform updates, content formats, and storytelling opportunities with the team
• Partner with Creative, Partnerships, Community, Sports & Talent, Product Marketing, Performance Science, Wholesale, and Accessories & Apparel teams to ensure social programming supports broader marketing goals

Benefits

• Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
• Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
• Get Invested: In addition to a competitive base salary and 401k, you’re eligible to receive stock options to share in the future of WHOOP.
• WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
• Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
• Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
• It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
• Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.