Sr. Social Media Manager

Position Overview

At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with innovative solutions like Zelle® and Paze℠. Positioned in a trusted, industry-leading organization, the Sr. Social Media Manager supports both consumer and corporate social media strategy, content development, deployment, and performance measurement for the Zelle® brand. You will collaborate with brand, media, marketing, product, and communications leaders to formulate strategies, create compelling content, and drive engagement—all within a dynamic hybrid work environment based in Scottsdale, San Francisco, Chicago, or New York. Candidates must have independent eligibility to work in the United States.

Key Responsibilities

• Develop and evolve the social media strategy aligned with brand positioning, campaign objectives, and cultural relevance.
• Partner with brand, media, product marketing, and communications teams to reinforce larger initiatives through social content.
• Collaborate cross-functionally with design, brand governance, communications, and legal teams to ensure compliance of all social content.
• Own and maintain the social content calendar across platforms including TikTok, Instagram, Facebook, X, LinkedIn, and YouTube.
• Analyze performance metrics and social trends to inform strategic and creative decisions.
• Review agency and influencer-produced content for brand consistency and compliance.
• Lead ideation of engaging “thumb-stopping” content — including videos, carousels, and memes — while also creating turnkey content independently.
• Draft compelling copy and set the tone of voice to reflect a trustworthy, warm, and relatable brand personality.
• Oversee the production of assets to ensure high quality and consistent brand standards.
• Develop platform-native campaigns that capture cultural moments and drive user engagement.
• Collaborate with a centralized social media team to cultivate strong community engagement across channels.
• Monitor social trends and cultural conversations to maintain brand relevance.
• Report on competitive trends and content performance to marketing and product executives.
• Support the company’s commitment to risk management and data integrity.

Required Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• 10+ years’ experience in social media management, content strategy, and brand marketing—preferably in fintech, consumer tech, or P2P (B2C)—with a proven track record of building and scaling social audiences.
• Experience managing agency partners.
• Exceptional storytelling, copywriting, and communication skills.
• Deep understanding of social media platforms, creator ecosystems, and cultural trends.
• Proven record of managing creative production and working cross-functionally with design, legal, and marketing teams.
• Experience collaborating with content creators/influencers.
• Passion for creating brand moments that matter.
• Familiarity with performance marketing and its intersection with brand and social strategies.
• Experience in a highly regulated industry with compliance review processes.
• Proficiency with Adobe Suite or equivalent content creation skills.
• Successful completion of background and drug screening.

Benefits & Perks

• Compensation: Base pay in New York, NY is $145,000 - $165,000 per year, with eligibility for a discretionary incentive plan.
• Healthcare Coverage: Competitive medical (PPO/HDHP), dental, and vision plans along with company contributions to your Health Savings Account or pre-tax FSA benefits.
• 401(k) Retirement Plan: Featuring a 100% Company Safe Harbor Match on your first 6% deferral upon eligibility.
• Paid Time Off: Flexible PTO for salaried employees, generous leave for non-exempt employees, 11 paid company holidays, and a paid volunteer day.
• 12 weeks of Paid Parental Leave.
• Maven Family Planning: Comprehensive support through your parenting journey, including fertility, adoption, surrogacy, pregnancy, postpartum care, and early pediatrics.
• And SO much more!