Marketing Liaison

Job Description

The Marketing and Business Development Liaison for Transitions Healthcare is an independent and autonomous position which is responsible for developing census by obtaining referrals from hospitals, rehab facilities, skilled nursing homes, assisted living facilities, and home health companies.

Roles and Responsibilities

The Marketing and Business Development Liaison is the initial point of contact for Transitions Healthcare and is the face of the company. They are to build a book of business and maintain relationships with outside agencies for the benefit of the growth of the company. The roles and responsibilities include:

• Develop a census through targeted goals and relationships with hospitals, rehab facilities, skilled nursing homes, assisted living facilities, and home health companies.
• Coordinate referrals to the office and ensure admission process has been initiated.
• Plan, develop, organize, and initiate Transitions Healthcare’s public relations and marketing programs and activities in their region.
• Assist the Director of Sales & Marketing with public relations policies, and establish rapport between office staff, marketing, and medical providers.
• Ensure that public information describing the practice is accurate and fully descriptive including policies, manuals, brochures, information packets, etc.
• Support and promote the philosophy, goals, and objectives of The Company’s public relations programs and activities.
• Represent Transitions Healthcare at and participate in meetings and events.
• Schedule and participate in developmental meetings concerning marketing and public relations programs and activities.
• Develop and maintain current file of book of business and contacts.

Training, Education, and Experience

• Associates/Bachelors degree: from an accredited college or university and 5 years of experience in marketing and business development and/or 5 years of experience in marketing and business development in the home health care, mobile medical practice, or related fields.
• Valid Drivers license:
• Experience: in healthcare sales and marketing specific to mobile medical practices, home health companies, DME companies, and hospitals.
• Understanding: of insurances including Medicare and commercial insurance.
• Ability: to work autonomously, formulate leads, and close contracts/agreements.
• Participation: in weekly team meetings and monthly reviews.