Senior SEO/CRO Strategist - New at Discount Tire Phoenix, AZ

Position Overview

Here at Discount Tire we celebrate our people with extraordinary pride and enthusiasm. With over 60 years of growth and expansion—including new locations each year—we are excited to welcome a Senior SEO/CRO Strategist who will drive the implementation of SEO and CRO strategies that include content development, link building, and keyword optimization. In this role you will analyze industry trends, research emerging tools, and make strategic recommendations to grow our digital business all while mentoring your team.

Key Responsibilities

• Execute CRO/SEO programs including opportunity analysis, campaign planning, audits, and management.
• Provide tactical recommendations for new product launches, website updates, and category expansions.
• Research and recommend off-site link opportunities to build visibility, relevance, and traffic.
• Monitor traffic, rankings, and KPIs for the company and competitors while recommending strategic adjustments.
• Develop content strategies aligned with marketing goals including keyword optimization.
• Conduct ongoing keyword research and optimization.
• Manage partnerships with location management partners and oversee Google Product Listings.
• Monitor and manage search engine tools and feeds.
• Research and recommend link building campaigns.
• Identify growth opportunities within marketing efforts and develop cross-channel initiatives.
• Implement on-site SEO strategies including meta tags, content recommendations, and technical SEO elements.
• Mentor, coach, and train SEO/CRO team members.
• Stay current with industry trends and emerging technologies.
• Assist employees, vendors, and customers with SEO/CRO-related inquiries.
• Perform other duties as assigned.

Required Qualifications

• Minimum of five years of CRO/SEO experience with relevant tools and techniques.
• Proven success in developing and managing SEO/CRO initiatives.
• Extensive knowledge of SEO best practices, algorithms, and ranking strategies.
• Advanced understanding of technical SEO factors, web strategies, and analytics tools.
• Experience with keyword tools such as Google, SEMrush, and WordTracker.
• Knowledge of sales and marketing techniques, data analytics, and strong problem-solving skills.
• Proficiency in Microsoft Office; familiarity with HTML/CSS, WordPress, and SQL is a plus.
• Excellent communication skills and a collaborative work approach.
• Ability to manage multiple projects and meet deadlines.
• Educational background with a Bachelor's degree or equivalent experience; SEO certification such as GAIQ is required.

Additional Information

• Seniority Level: Mid-Senior level
• Employment Type: Full-time
• Job Function: Marketing and Sales
• Industry: Motor Vehicle Manufacturing
• Job Code: #J-18808-Ljbffr