Influencer Marketing Manager

Position Overview

Paysafe (NYSE: PSFE) is a leading payments platform with an extensive track record serving merchants and consumers in the global entertainment sectors. With over 20 years of online payment experience, an annualized transactional volume exceeding $130 billion, and approximately 3,300 employees across 12+ countries, Paysafe connects businesses and consumers across 100 payment types in over 40 currencies.

Paysafe is seeking a dynamic and strategic Influencer Marketing Leader to shape and execute our influencer strategy and drive impactful campaigns. This role, based in Jacksonville, Florida, offers a hybrid work environment with three in-office days and two remote working days, and requires close collaboration with global brand and public relations teams to bring our vision to life.

Key Responsibilities

• Lead the strategy, development, and implementation of creator/influencer marketing initiatives to achieve brand goals and maximize ROI.
• Initiate conversations with appropriate influencers and cultivate relationships directly or via agency partners.
• Manage contractual negotiations and maintain connections with key influential parties.
• Stay updated on the latest influencer and gaming trends to identify innovative engagement opportunities.
• Ensure that all campaigns align with brand guidelines, launch on schedule, and remain within budget.
• Integrate campaigns within websites, digital initiatives, and CRM systems to monitor performance and recruit interested creators.
• Identify and onboard agency and external partners to extend the overall reach of the Influencer Marketing team.
• Oversee budgets for all influencer marketing activities and provide regular reporting on key performance metrics.

Required Qualifications

• Bachelor’s degree in a related field or an equivalent combination of education and experience.
• 5+ years of proven experience in influencer marketing, preferably within gaming, esports, web3, entertainment, travel, or payment solutions.
• Demonstrable expertise in the creator/influencer space, social media, measurement, and affiliate ecosystems.
• Experience with influencer marketing platforms such as GRIN, CreatorIQ, Tribe Dynamics, or similar tools.
• Proficiency in leveraging platforms like Instagram, Facebook, TikTok, Pinterest, and other relevant social media channels.
• Knowledge of current trends in the gaming industry and related marketing dynamics.
• Experience managing influencer marketing agencies from the RFP process through day-to-day execution and budget management.
• A strong awareness of social and cultural trends as well as current events.

Preferred Qualifications

• Previous experience at a gaming publisher, developer, or agency.
• Direct experience with content creator platforms such as Twitch, YouTube, and TikTok.
• Familiarity with Paysafe’s solutions, including Skrill, Paysafecard, and Paysafe cash.

Benefits & Perks

• Hybrid work environment: Three in-office days and two remote working days per week.
• Be part of a world-class team that values your personal and professional growth.
• Join a global network with opportunities to drive innovative influencer marketing initiatives.
• Enjoy an inclusive and diverse workplace that fosters trust, autonomy, and collaboration.