Social Media Marketing Specialist

About the position

Join us at Sesame Place and help bring joy, excitement, and lasting memories to people from around the world. We're seeking enthusiastic, dedicated, and hard-working individuals to become our Ambassadors. Come and play an important part on our incredible team today!

Responsibilities

• Plan, manage and execute social media calendar based on park content and larger brand initiatives.
• Curate and create unique content to share on owned channels that is relevant and supports key messages and campaigns.
• Daily community management of social media channels and regular collaboration with guest services and SEA social care team.
• Work with a Sesame Workshop, a variety of agencies, and internal resources to develop creative assets for customized social-only content. This includes leading and organizing related social-only focused content shoots.
• Write photo and video briefs for any content requests to SEA creative services team for organic social.
• Support content/brand team with on-site film & photo shoots; Photography/videography skillsets.
• Develop innovate channel engagement leveraging the strength and audience nuances of each core channel including Facebook, Instagram, X (Formerly Twitter) & TikTok.
• Compile, update and maintain weekly, monthly, and annual social media performance results for review.

Requirements

• Strong entrepreneurial spirit and proven ability to drive business development and outcomes using various digital marketing vehicles.
• Ability to manage and prioritize diverse and complex projects while meeting stringent deadlines and seizing emerging opportunities.
• Deep knowledge of the latest social media, entertainment and interactive trends and have a proven ability to assess and report consumer trends.
• Editorial mindset that understands the content audiences consume and how to create content that is consistent with the park/Company’s brand voice, style and tone.
• Excellent communication skills (written and oral) with an ability to adapt communication style to many different audiences.
• Ability to work with various departments and within varying organizational structures to achieve park and Company goals.
• Enthusiastic, confident change-agent, performer and team player with the ability and passion to work in a demanding and fast paced environment.
• Ability to analyze and present social performance.
• Strong project management skills and ability to manage the priorities of multiple stakeholders in a dynamic and demanding environment.
• Comfortable appearing on camera for social projects/content needs and the ability to interact with park guests.
• Microsoft Office program.
• Photography and videography skills.
• Photoshop and video-editing software (Adobe Creative Suite, iMovie, etc.).
• Strong organizational skills.
• Read, analyze, and interpret general business documents and periodicals.
• Write routine reports, business correspondence, and procedure manuals.
• Effectively present information to individuals and groups.
• Positively interact with guests and co-workers.
• Lift 20 pounds and push/pull up to 50 pounds.
• Available to work a varied schedule based on the needs of the business.
• Must be 18 years of age or older.
• 1 + years of social media and/or content creation experience.
• Experience in content development for a growing social audience.

Nice-to-haves

• Experience with Google analytics and other measurement tools a plus.
• Experience using community management, scheduling, and reporting platforms such as but not limited to Khoros, Sprinklr, HootSuite, etc.
• Intermediate Photoshop and video-editing software (Adobe Creative Suite, iMovie, etc.) experience.

Benefits

• FREE park admission.
• Discounts on park admission tickets and passes for family and friends.
• Park discounts on food, merchandise, etc.
• Scholarship opportunities.
• Exclusive employee events and giveaways.