Influencer Relationship Manager

Job Description

The Influencer Relationship Manager leads the regional team and supports the National team in shaping our creator strategy in the US. You will grow and develop a network of top tier, on-brand, loves life creators and influencers across sport and culture audiences. You will report to the Sr. Manager of Communications in the region and will have a working relationship with your National counterparts, and work cross-functionally across several teams and global offices. This is not a typical influencer marketing role, you will be about curating and developing genuine relationships with creators and influencers, building long-term partnerships based on authentic, shared passion points, and creating impactful moments that fans and followers will never forget.

Areas that play to your strengths

All the responsibilities we'll trust you with:

CROSS-FUNCTIONAL COLLABORATION

• Mine the organization for creative opportunities to engage and integrate creators across Brand, Culture, Sports Marketing, Athlete, and Media Network initiatives.
• Cross-collaborate with Red Bull social media teams to pitch and support creator content ideas on Red Bull’s managed channels.
• Support priority National and Regional projects with creator integration and collaboration.

BRAND ATTRIBUTION & MESSAGING

• Find creative ways to authentically integrate the product, brand attribution and messaging into creator channels and content.
• Ensure messaging to consumers through creators is on brand, engaging and inspirational.

TRACKING, MEASUREMENT & EVALUATION

• Document best practices and wins for creator activation and share key learnings across the organization.
• Manage and maintain creators in our shared database.
• Track, evaluate and manage performance for top tier creators.

Your areas of knowledge and expertise that matter most for this role:

• 6+ years professional experience
• Must have a valid U.S. Driver's License
• Experience managing talent, creator, or media relationships
• Background in developing and managing creator campaigns or activations and content creation
• An eye for identifying relevant rising creator talent
• Avid consumer and user of platforms like TikTok and YouTube
• You are a natural networker both online and in real life
• Able to travel as needed; work flexible hours/days of week and weekends
• Existing relationships with well-known creators and influencers
• Bachelor’s Degree in Communications, Public Relations, Marketing or similar field preferred

Salary and Benefits

Base Salary Range: The base salary range for this position is $85,000 to $128,000 + cash incentives. Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Current Benefits Include:

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Equal Opportunity Employer

Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.