Healthcare / Practice Marketing Specialist

Part-Time Practice Marketing & Physician Liaison Position Overview

We are seeking a proactive, engaging Part-Time Practice Marketing & Physician Liaison to drive practice growth through active, in-person outreach and local referral development.

While online visibility is important, we know that strong healthcare relationships are built face-to-face. In this role, you will act as the "boots on the ground" representative for our practice—researching local medical providers, visiting offices in person, establishing strong referral networks, and managing our digital presence.

This is a flexible, part-time position (approx. 10–20 hours per week) ideal for someone who loves building relationships, networking in the community, and taking ownership of practice growth.

Key Responsibilities

• In-Person Outreach & Referral Building (Primary Focus)
• Field Visits & Relationship Building: Visit local physician offices, clinics, therapy centers, and allied health professionals in person to introduce our practice and establish ongoing referral relationships.
• Provider Research: Identify, target, and map out prospective referring providers and medical groups within our local service area.
• Meeting & Event Coordination: Organize drop-ins, lunch-and-learns, or educational meet-and-greets with local provider teams and office managers.
• Referral Management & Tracking: Serve as the main point of contact for referring offices, log outreach visits, and track referral volume to evaluate relationship success.
• Practice Marketing & Digital Presence
• Marketing Collateral: Distribute and help design professional marketing packets, brochures, and referral sheets for office visits.
• Digital & Social Media: Manage basic social media posts, keep our Google Business Profile up to date, and share updates about practice services.
• Community Engagement: Identify local health fairs, community events, or business networking opportunities to boost practice visibility.

Qualifications

• Experience: Background in healthcare liaison work, pharmaceutical/medical sales, practice relations, or community outreach is highly preferred.
• Interpersonal Skills: Outgoing, articulate, and comfortable approaching medical office managers and providers directly.
• Local Travel: Reliable personal transportation for local travel between medical offices across the service area.
• Organization: Strong ability to track visits, follow up consistently, and manage time independently.
• Basic Tech Skills: Familiarity with social media, CRM/outreach tracking tools, and basic design software (like Canva) is a plus.

Job Details

Job Type: Part-Time (10–20 hours per week)

Work Location: Hybrid (Field outreach / Remote planning)

Schedule: Flexible weekday hours (during regular medical office hours)

Pay Rate: [Insert hourly rate, e.g., $22 – $28 / hour depending on experience]

Pay: $23.00 - $28.00 per hour

Benefits:

• Flexible schedule

Application Question(s):

• Are you available to perform in-person outreach during standard medical office hours (Monday–Friday, daytime)?
• This role requires substantial face-to-face field outreach to medical offices and office managers. Are you comfortable making cold/warm in-person visits to build referral relationships?
• Briefly describe your experience in physician liaison work, medical sales, healthcare outreach, or B2B field relationship building.
• What tools or systems (e.g., CRM, Excel, outreach logs) have you used to keep track of provider visits and follow-up activities?

Work Location:

In person