Manager, Digital Marketing

Position Overview

Heights Philadelphia – an Economic Mobility Catalyst committed to breaking the cycle of generational poverty – is seeking a technically skilled and detail‐driven Digital Marketing Manager. Reporting to the Director of Communications & Marketing, you will build and deploy segmented email campaigns, manage both organic and paid social media efforts, and optimize digital advertising (including Google Ad Grants) to drive engagement with donors, volunteers, and partners. You will support strategic campaign planning and ensure timely, effective execution that elevates our brand and mission.

Key Responsibilities

• Build, test, and deploy segmented email campaigns – including automation workflows and list management.
• Execute organic and paid social media campaigns ensuring consistency with Heights’ brand voice.
• Manage and optimize Google Ad Grant and other paid search campaigns.
• Collaborate with the creative team to format, schedule, and deploy copy and design assets.
• Track campaign performance across email, social, and digital advertising and provide actionable reports.
• Maintain accurate audience segmentation, list hygiene, and compliance with digital best practices.
• Support digital engagement goals that drive donor acquisition, volunteer recruitment, and partnership growth.
• Stay current on best practices in digital fundraising, marketing automation, and social media.

Required Qualifications

• Bachelor’s Degree required
• Minimum of three (3) years’ experience in digital marketing with a focus on campaign execution
• Hands-on experience with email marketing platforms (Salesforce Marketing Cloud, Mailchimp, HubSpot, Pardot, or similar)
• Demonstrated ability to manage both organic and paid social media campaigns
• Familiarity with Google Ad Grants and paid search campaign optimization
• Proficiency with analytics tools (Google Analytics, social media dashboards, etc.)
• Strong technical skills in campaign building, testing, and reporting
• Excellent organizational skills with keen attention to detail and the ability to manage multiple campaigns simultaneously
• A passion for using digital tools to drive impact
• Strong interpersonal skills with the ability to build positive, productive relationships
• Ability to provide documentation of eligibility to work in the United States
• Must pass clearance requirements: PA State background check (PA Criminal, PA Child Abuse, and FBI Fingerprint Check) prior to hire
• Ability to operate a computer and other office productivity machinery frequently
• Ability to lift up to twenty (20) pounds
• Adherence to COVID safety guidelines as required by the Department of Human Services and/or the School District of Philadelphia

Preferred Qualifications

• Experience working with Classy and Salesforce (preferred but not required)

Benefits & Perks

• Compensation: Salary between $62,000 – $70,000 based on experience and demonstrated fit.
• Benefits: Generous medical, dental, & vision insurance covering 90% of costs for employee coverage.
• Paid time off including 17 personal days, 6 sick days, 12 federal holidays, 2 floating holidays, plus two week-long office closures.
• Twelve weeks of paid parental leave for new parents.
• A technology stipend to offset internet and cell phone costs.
• Short and long-term disability coverage.
• Monthly professional development days and resources for targeted growth opportunities.
• 401(K) retirement savings plan with an employer contribution.