Social Media Marketing Specialist

The Social Media & Marketing Specialist Position

The Social Media & Marketing Specialist position is responsible for conceiving and creating social media content supporting promotional efforts in accordance with established brand guidelines, ensuring that posted content is prepared to company standards. The Marketing Specialist may also be responsible for independently coordinating and executing marketing projects of a broader scale as needed and acting as liaison with marketing resources and communicating with management for progress reporting.

Essential Duties & Responsibilities

• Design and create social media campaigns and materials as needed to adequately target specific audiences, placing an emphasis and discipline on campaign performance to help with future recommendations.
• Responsible for researching and understanding key business challenges, market behavior, target audiences, competitive activity and environmental factors that impact our marketing direction.
• Maintain accounts and communication with all media outlets (digital & print) to distribute company press releases, product announcements, or other important information.
• Provide hands-on advertising support, paying close attention to timelines. Identify and present opportunities for consistency in messaging across channels from digital to print.
• Adjust and communicate plan changes as necessary to ensure costs for materials, media, and labor are in line with the sales potential for a specific product or campaign.
• Work with leadership to keep a pulse on overall market activity to identify cross marketing opportunities.
• Keep informed of developments in the field of marketing and communications to foster new ideas.
• Develop content that provides a consistent, targeted and impactful message.

Desired Skills & Qualifications

• This role requires strong versatile design and copywriting skills primarily for social media, but also for print advertising, magazines and newsletters, web, in-store point-of-sale materials, and media releases.
• Bachelor’s degree: in marketing, graphic design, or related field.
• Strong knowledge of all current social media platforms, how to use them effectively, and how to analyze the results to determine marketing effectiveness and future actions.
• Minimum three (3) years of advertising or marketing experience preferred.
• Excellent copywriting and creative skills in both thought process and writing style.
• Experience in photography and videography execution and editing.
• Demonstrated experience with all types of social media (e.g., Facebook, X, TikTok, etc.)
• Experience working in a high-volume, fast-paced environment.
• Good organizational, planning and coordination skills; ability to multi-task and re-prioritize as needed.
• Take full ownership of assigned projects and can work independently with the ability to manage multiple projects simultaneously.
• Possess a sense of urgency and be self-motivated and detail minded.
• Proactive approach in resolving problems and issues; involves the right people to work through complexities and identify potential solutions.
• Proficient in current versions of Adobe Creative Suite: InDesign, Photoshop, Illustrator and Bridge, including color correction/retouching, PDF manipulation, file transmission and pre-flight.
• Working knowledge of Microsoft Office and web content management systems experience.
• Well-Developed Interpersonal Skills and Professional Demeanor.
• Experience and/or knowledge of woodwind and brass musical instruments is a plus.
• Bilingual English and French is preferred but not required.

Travel

Travel may be requested for specific events or opportunities.

Details

• Primary hours: Monday through Friday, 8:30 AM-5 PM
• Benefits: include health, life, STD, LTD, dental, vision, 401K.

Application

Apply at the following link: https://app.smartsheet.com/b/form/71749d27b9fa4b8cb8d01a48af9dbe08

Job Type

Job Type: Full-time

Pay

Pay: $40,000.00 - $46,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location

Work Location: In person